The Badass CEO

Veronica Swanson Beard and Veronica Miele Beard - yes, they have the SAME name - are the co-founders of the fashion designer brand, Veronica Beard, created for the everyday woman. If you are a product junkie with ideas to improve your favorite products, this is the episode for you! Listen to learn how two sisters-in-law turned their wardrobe dreams into a successful designer brand now celebrating their 10 year anniversary. Table of Contents Meet The Two Veronicas of Veronica Beard Understanding Family Dynamics Combining the Different Backgrounds Conceiving the Signature Product Doing it All Landing A Great First Store Working The Financials Knowing Your Customer Opening Veronica Beard Stores The Impact of COVID-19 Being An Entrepreneur Attending to Veronica Beard’s Culture Creating Routines That Work Links to Veronica Beard Meet The Two Veronicas of Veronica Beard Veronica Swanson Beard and Veronica Miele Beard, co-creators of Veronica Beard Fashion Mimi: I have two special guests: hav...

Cheryl Yannoti, Founder of Lilah B. Cheryl Yannotti Foland, Founder of Lilah B Who would’ve thought a less is more business model would yield great returns? Moving to California, Cheryl Yannotti Foland adopted a more minimalistic lifestyle realizing that less is more. Listen in to learn how Cheryl turned simple into success. LISTEN TO THE FULL EPISODE HERE Table of Contents Cheryl’s Back Story Moving from East to West Coast Adopting a Less Is More Mentality Insights: More Is Not Better Buy Less: It’s a Mindful Act Evolving the Strategy Bootstrapping Provides Comfort Having the Network The Influence of COVID-19 Authenticity, and Mutual, Genuine Relationships The Value of Diverse Experiences The Importance of Experience and A Trusted Network Links to Cheryl Cheryl’s Back Story Mimi: Cheryl Foland is the founder and CEO of Lilah B. Cheryl, I'm so excited to have you on today. And I noticed Cheryl that you did the transition like I did, from East Coast to West Coast. I think you were...

What is the number one attribute that makes a successful entrepreneur? This week on the Badass CEO Podcast, fashion designer, Lela Rose, explains how persistence has been the key to her success. Tune in to learn how to turn no's into yes's and build the business you've always dreamed of. Contents Welcoming Lela Rose Finding Creative Spirit - Sculpting and Sewing Finding Entrepreneurial Spirit - Fashion and Design Starting Your own Business - Ups and Downs The Cost of Doing Business - Then and Now Lela Rose’s Source of Inspiration to Write her Book Perspectives on Starting in the Fashion Industry Being a Mom and Entrepreneur Links to Lela Rose Welcoming Lela Rose Lela Rose, American Fashion Designer Mimi: I'm excited today to have Lela Rose. She's a New York City based American fashion designer, widely regarded for her elegant and sophisticated aesthetic. Today her collection includes unique designer dresses, coats, jackets, tops, skirts, pants, sweaters, clutch...