The Badass CEO

Leslie Hsu started her business Sunflow in the summer of 2020 when the world was still deep into the pandemic and she proves that with perseverance, design expertise, and a strong business plan you can build a successful company during a pandemic. She lets us in on how she started her business in secret, raised money prelaunch, and seamlessly works with her husband to run Sunflow. Episode Contents Leveraging Design Expertise for the Perfect Beach Chair Aligning Brand With Vision Networking - A Big Factor in Raising the First $1M Launch Strategy During the Pandemic Planning For More Openings Thinking Super Big What Else Has Worked to Achieve Success? Links Sunflow Leverages Design Expertise Sunflow Beach Chair Mimi: Welcome back to the Badass CEO. Today we have Leslie Hsu, the founder of Sunflow. It designed focus beach chair company, which she started the summer of 2020 after an outing to the beach. She had an idea to make a more stylish and comfortable beach chair and accessories. Les...

A graphic designer turned business coach, Alana Ruoso’s main focus is helping her clients overcome imposter syndrome - something that haunts many of us in our career development phase. She helps people define their goals, create routines, and achieve their business and life goals. Her experience in design and creative business growth allows her to work with both brands and individuals on the best way to grow and succeed. Table of Contents Transitioning to Coaching Mindset: A Factor in Attracting Clients Beating Imposter Syndrome Characteristics of Successful CEOs Can You Really Change People? Servicing Clients Links Mimi MacLean: Hey, welcome back to The Badass CEO. Today we have on Alana Ruoso. She is a success coach for designers, creators, and professionals. She will show us today how to ditch your struggle, own your value, and move your business from vanilla success to spectacular triumph. Thank you Alana for coming on today. To get your top 10 tips every entrepreneur should kn...

Veronica Swanson Beard and Veronica Miele Beard - yes, they have the SAME name - are the co-founders of the fashion designer brand, Veronica Beard, created for the everyday woman. If you are a product junkie with ideas to improve your favorite products, this is the episode for you! Listen to learn how two sisters-in-law turned their wardrobe dreams into a successful designer brand now celebrating their 10 year anniversary. Table of Contents Meet The Two Veronicas of Veronica Beard Understanding Family Dynamics Combining the Different Backgrounds Conceiving the Signature Product Doing it All Landing A Great First Store Working The Financials Knowing Your Customer Opening Veronica Beard Stores The Impact of COVID-19 Being An Entrepreneur Attending to Veronica Beard’s Culture Creating Routines That Work Links to Veronica Beard Meet The Two Veronicas of Veronica Beard Veronica Swanson Beard and Veronica Miele Beard, co-creators of Veronica Beard Fashion Mimi: I have two special guests: hav...