The Badass CEO

Shauna Reiter, the founder of Alaya Naturals and mother of two shares her passion for sustainable manufacturing practices. Her personal journey with autoimmune disease inspired her to create her all-natural supplement company. Reiter researched the highest quality, clean ingredients that could make a positive impact on health and nourish the body. While running a full-scale business from home, she’s able to practice being a mom at the same time. Shauna Reiter’s Episode Episode Content Founding a Business to Solve your own Health Issues Taking Your Health into Your Own Hands Practicing Sustainable Manufacturing and More Intentionality about Marketing and Distribution The Value of Having Skin in the Game The Joy of Keeping Close to Your Soul’s Purpose Reframing Challenges to Opportunities Juggling Business and Kids at Home Teaching Self-reliance to Grow Independence Developing the Entrepreneurial Spirit Links to Shauna Founding a Business to Solve your own Health Issues Creating healt...

Being a mom and trying to juggle can be overwhelming, from birthday parties to dinner, to running a company, to your kids, to you name it. When I can't fit it all in one day, I feel guilty. I look at other working moms or female entrepreneurs and wonder how they look like they have it all together. During my podcast with Lela Rose, a successful fashion designer widely regarded for her elegant and sophisticated aesthetic and incredible mother, I asked her how she does it. Her honest answer: she outsources the tasks she does not enjoy. She believes "that guilt should not exist. Figure out how to do the things that you want to do and offload the other stuff." On top of that, Lela brought up a great point, that if you don't want to do it, then you won't be good at it, and you won't be happy about doing it. We talk a lot about delegating within the workplace, knowing what you are good at, and hiring people with other expertise. However, we never talk about how w...