The Badass CEO

Deonnah Carolus, eCommerce and Marketing Expert Are you a small business that is struggling with eCommerce sales? Deonnah Carolus of Summit Web Marketing talks about eCommerce sales and marketing. They help entrepreneurs and online shop owners make more sales by using social media and organic marketing strategies. Opening an online store is a journey, especially when choosing which social media platforms to open your store on. The best platform that everyone wants to be on is Instagram . Everyone prioritizes Instagram because they can sell directly there. The trending kinds of posts are carousel posts, lifestyle shots, and reels. Make sure your shop is branded, and have fun with it! Pinterest is also a good platform for businesses, as people use it for inspiration. Make sure to use tags because they will appear in organic search results. Once you open your online shop and your sales channels, you can’t expect sales to be high. That is a false expectation, and don’t be surprised if sa...

Melissa Maulini, Founder of Maulini Creative Using Digital Marketing to Grow Your Business Digital marketing is the key to a business's success in 2022. Whether you are looking for more followers, email list growth, and converting followers to customers, today's IG live interview will answer it all. Melissa Maulini is the founder of Maulini Creative; a digital marketing agency focused on helping brands up their digital presence. Melissa's Digital Marketing Tips You need a LEAD MAGNET! It has to be free and value your target customer/client. This will start building your funnel and get people introduced to your services. Video content is KING! All social media platforms are moving towards video and connecting with followers on a "face to face" video basis. Tik Tok is not only for young people - sharing a story is what matters! Tik Tok's popularity doesn't mean popularity on Reels - focusing on each platform's trending sounds. Focus on content and p...

Blog Written By SEO and Marketing Expert Celia Coughlin-Surridge SEO (Search Engine Optimization) is one of those terms that you've probably heard, but you're not sure what it actually means or how it will help you and your website. It can be scary and intimidating as carving out time to do additional work within your business is hard, let alone learning a new skill. But here is the thing, if you want to rank higher in online searches and be more visible to the audience you want to attract, you have to have some SEO foundation in place. These days, most website services offer basic SEO assistance to ensure that your website has some of the key things you need to visibly rank in online search engines such as Google, Bing, and DuckDuckGo. Please take advantage of those and make sure you've followed all of their prompts! This is the easiest way to start laying your SEO foundation. With that said, there are 5 core steps every Badass CEO should complete to kick their SEO game ...

Marketing Expert and Coach, Adora Drake Marketing growth strategy and promoting one’s self and business was the topic of conversation this week on our Badass CEO IG Live. Adora Drake , a marketing strategy coach, joined us to give insight on 2021 marketing trends, strategies, and what every CEO needs to know. She helps businesses build brand identities and strategies that reach new clients and their target audience. Adora uses her Instagram to offer free marketing tips and tricks and promote her coaching services which you can learn more about on her website . Adora’s Top Marketing Growth Strategies Who Is Your Target Audience & Where Do They Hang Out Figure out where your ideal audience wants and where they are. Then you can figure out the best social media platforms for your business. Quality over quantity because you don’t need to master all platforms - focus on one or two. Untapped Marketing Growth Platform LinkedIn is the untapped social media platform that is being underutil...

Jody Levy How She Does It All and You Can Too Serial entrepreneurship, applying creativity to a business idea, and growing multiple businesses at once are all topics addressed in this week’s episode with powerhouse Jody Levy! She is a partner, advisor, and investor in many category-disrupting brands and companies connected to the clean living, wellness lifestyle space that empowers people to take care of themselves and optimize their happiness and purpose. She’s an artist, designer, serial entrepreneur, executive, and investor who is the shining example of why you don’t have to do ONE thing if you love the process. She talks us through her multiple businesses, including WTRMLN WTR and the Milk Cleanse, and how she balances it all. Badass CEO Episode featuring Jody Levy Episode Contents Her Start and Background Balancing Her Time and Energy How She Got Into Serial Entrepreneurship Knowing Your Weaknesses Her Advice For that Pursuing Serial Entrepreneurship Founder of WTMRL...

Mary Lennon created a nail salon business to change the nail polish and salon experience from tedious and toxic to elegant and clean. She founded Côte nails with her business partner and friend Leah Yari in Los Angeles to create a nail polish line free of harmful ingredients and allergens and a salon experience that was fresh and enjoyable. We sat down with Mary to learn how they started, funded, and continued to grow in the clean beauty industry. She talks us through finding your niche, developing both BTB and online businesses, including the benefits of influencer marketing. Mary also shares how to thrive with the perfect partner. Episode Content Conversations Start the Change Starting From What You Appreciate Jumping In Fully With Partner Growing the Nail Salon Business Juggling Family and Entrepreneurship Links Conversations Start the Change Côte nail polish Mimi: Our guest for today is Mary Lennon and she's the Co-founder of Côte, which is an elegant and non-toxic nail salon...

Photographer: Austin Distel | Source: Unsplash Social Media Will Help You Reach Your Audience Social media is THE marketing strategy for many startups and new businesses. In the past few years, we have seen many companies skip traditional marketing and create huge consumer bases off Instagram content and partnerships. Big companies have realized the power of social media platforms. Chipotle sells over 800K guacamole sides using Tik Tok Hashtag Campaigns and companies like Parade are creating communities of loyal fans. Here are the top secrets to harnessing the power of social media and growing your business through content creation: Diversify the platforms you are on and stay on top of trends Be present on all the trending platforms. Have a dedicated team or employee who is conducting research on trends and the content most viral at that moment. Many apps like Tik Tok have made virality a regular occurrence but not all content makes it. Keep your eye on relevant trends and keep trying...