The Badass CEO

Deonnah Carolus, eCommerce and Marketing Expert Are you a small business that is struggling with eCommerce sales? Deonnah Carolus of Summit Web Marketing talks about eCommerce sales and marketing. They help entrepreneurs and online shop owners make more sales by using social media and organic marketing strategies. Opening an online store is a journey, especially when choosing which social media platforms to open your store on. The best platform that everyone wants to be on is Instagram . Everyone prioritizes Instagram because they can sell directly there. The trending kinds of posts are carousel posts, lifestyle shots, and reels. Make sure your shop is branded, and have fun with it! Pinterest is also a good platform for businesses, as people use it for inspiration. Make sure to use tags because they will appear in organic search results. Once you open your online shop and your sales channels, you can’t expect sales to be high. That is a false expectation, and don’t be surprised if sa...

Jen Costello, E-Commerce Expert How To Grow Your Business Using E-Commerce E-commerce is essential to growing a business. It is the act of selling your service or product online and direct to consumers so without it there is no way to increase revenue and grow. An understanding of organic social, analytics, and the digital space can be what takes you from moderate success to an 8-figure business. Jessica began recommending Klaviyo for people’s business digital needs and quickly realized there was a lack of education for mid-tier businesses. She works with established retailers to optimize their presence and drive traffic. Here are her tips for e-commerce that drives: You need an email list - it is your OWN channel of communication when and if social media isn’t showing your content to your audience. Learn the analytics component to marketing so your creation process isn’t “throwing spaghetti at the wall”. SEO is an upfront investment that is WORTH EVERY MINUTE! People don’t buy product...