The Badass CEO

Andrea Del a Torre, Founder of Baby Sleep Answers Monetizing your passion and growing a business from side hustle to multi-figure is the goal for many female entrepreneurs. Andrea Del a Torre is the perfect example of monetizing her passion - her company Baby Sleep Answers teaches parents how to better understand their baby’s sleep patterns. Andrea has created a loyal social media following that has become her customer base, her community - a key element to business in 2022. Read on to learn how Andrea utilized social media and an online course to build her business, what inspired her to start Baby Sleep Answers, and her advice for other entrepreneurs looking to monetize and grow their side hustles. To Find Andrea and Her Work: Baby Sleep Answers Website Baby Sleep Answers Instagram How Baby Sleep Answers Grew From Side Hustle to Her Fulltime Baby Sleep Answers Home Page Mimi MacLean: Andrea, thank you so much for coming on today. I really appreciate it. We are here to talk about your ...

Luci Petlack, Editor of Luci’s Morsels Blogging is a fantastic way to share your passions and thoughts with the world, and it is also a great way to build a following, expand your personal brand, grow a business, and make money. Luci Petlack of Luci’s Morsels did just that by turning her love for cooking and sustainability into a successful blog and business. She focuses on simplified everyday living and an achievable step-by-step guide to sustainable swaps. Her blog has a weekly newsletter and writes all about eco-friendly style, cooking, beauty, and home products. In addition, her IG has over 40,000 followers! She joined us on our Instagram Live Spotlight Series to talk about how she built her social media platform and her strategies to reach new readers and followers! Luci’s Blogging Tips Your Perspective and Lens Is Everything When thinking about your blog and the content you put out, Luci suggests tying it all back to the unique lens you have on the topic. Making Income Through...

Emma Tessler, founder of NinetyFive Media If you’ve ever struggled with optimizing social media, you’re not alone. While we all wish it were as easy as posting & logging off, there are many nuances to the modern world of digital marketing - especially in 2021. I’m Emma Tessler, and I founded my digital marketing agency, Ninety Five Media, in 2015 at the cusp of Social Media’s rise in the marketing world. When sponsored videos and fashion blogs were still new concepts, I saw an opportunity for larger brands to optimize social media and monetize their online presence. Flashforward to 2021, and every small business in existence is on Social Media. But the difference between you & them? You have an incredible offer you need to get out into the world. And the way you’re going to do that is through strategic Social Media Marketing and optimizing your social platforms. What Platforms Do You Need? To start, consider which platforms you want to show up on. Begin with one and learn all o...