The Power of Data Analytics and How To Use It
By definition, data analytics is the process of analyzing raw data to make conclusions and informed decisions, an integral part of process mining, which allows you to monitor and improve performance. There are many ways to automate the collection of this data to make the process faster and more accurate. For example, many websites have analytics tools built in to give you information on who's visiting and who's buying. Many business email services also automatically provide this information.You can use this information to make better decisions for your business across the board. The Badass CEO explains that using data to fuel your marketing campaigns and inform company decisions can help your company grow and prosper. Using Data Analytics and Process Mining To Inform Marketing Campaigns Historical data can help you determine seasonal purchasing patterns and identify your target audience . Understanding who your customers are can help you define a marketing persona (or two)...