The Badass CEO

Digitalization of the counseling industry is disrupting an industry where you’d least expect it. Naomi Allen, serial entrepreneur and mother, founded Brightline - the online platform making counseling easy and accessible for families all across the US. Allen, inspired by her family's experience and pain points came up with the solution to digitalize the counseling industry. Brightline has fundamentally disrupted its industry and created a visualization for the progress a child makes in their health journey. It is the future of healthcare - paving the way for a more self-serve approach. Episode Contents Serial Entrepreneur and Family Challenges Steps After Needs Identification Caring for Kids is Multifaceted and Complex Reinventing Insurance Models in Healthcare Flexibility in Healthcare Support Services Disrupting an Industry is a Complete OverhauI Funding Before the Doors Even Opened Tips for First Time Entrepreneurs Links Mimi Maclean: Naomi Allen started Brightline because ...

Being a mom and trying to juggle can be overwhelming, from birthday parties to dinner, to running a company, to your kids, to you name it. When I can't fit it all in one day, I feel guilty. I look at other working moms or female entrepreneurs and wonder how they look like they have it all together. During my podcast with Lela Rose, a successful fashion designer widely regarded for her elegant and sophisticated aesthetic and incredible mother, I asked her how she does it. Her honest answer: she outsources the tasks she does not enjoy. She believes "that guilt should not exist. Figure out how to do the things that you want to do and offload the other stuff." On top of that, Lela brought up a great point, that if you don't want to do it, then you won't be good at it, and you won't be happy about doing it. We talk a lot about delegating within the workplace, knowing what you are good at, and hiring people with other expertise. However, we never talk about how w...