The Badass CEO

Emma Tessler, founder of NinetyFive Media If you’ve ever struggled with optimizing social media, you’re not alone. While we all wish it were as easy as posting & logging off, there are many nuances to the modern world of digital marketing - especially in 2021. I’m Emma Tessler, and I founded my digital marketing agency, Ninety Five Media, in 2015 at the cusp of Social Media’s rise in the marketing world. When sponsored videos and fashion blogs were still new concepts, I saw an opportunity for larger brands to optimize social media and monetize their online presence. Flashforward to 2021, and every small business in existence is on Social Media. But the difference between you & them? You have an incredible offer you need to get out into the world. And the way you’re going to do that is through strategic Social Media Marketing and optimizing your social platforms. What Platforms Do You Need? To start, consider which platforms you want to show up on. Begin with one and learn all o...

Photographer: Austin Distel | Source: Unsplash Social Media Will Help You Reach Your Audience Social media is THE marketing strategy for many startups and new businesses. In the past few years, we have seen many companies skip traditional marketing and create huge consumer bases off Instagram content and partnerships. Big companies have realized the power of social media platforms. Chipotle sells over 800K guacamole sides using Tik Tok Hashtag Campaigns and companies like Parade are creating communities of loyal fans. Here are the top secrets to harnessing the power of social media and growing your business through content creation: Diversify the platforms you are on and stay on top of trends Be present on all the trending platforms. Have a dedicated team or employee who is conducting research on trends and the content most viral at that moment. Many apps like Tik Tok have made virality a regular occurrence but not all content makes it. Keep your eye on relevant trends and keep trying...