Bootstrapping a Clean Fragrance Business and Why It Is All About Authenticity with Rosie Johnston
If you curious to learn how to get a fragrance business into Sephora while working a full-time job and having kids, this is the episode for you! Rosie Johnston has built an incredible business while doing just that. Rosie was wearing her handmade clean fragrance 11 years ago when she had the realization she could turn it into a business focused on clean and sustainable perfumes. Her clean fragrance business was founded with the mission to create a non-toxic, transparent alternative to fragrances. Episode Contents Memories of Starting Up her Fragrance Business Unsure About Letting Go Finding a Financial Partner who Values the Story Leveraging the Clean Fragrance Business Why Growth is a Challenge Sticking to Values and Authenticity Links Mimi: Welcome to The Badass CEO podcast. This is Mimi Maclean. I'm a mom of five, entrepreneur, Columbia Business School grad, CPA, and angel investor, and I'm here to share with you my passion for entrepreneurship. Throughout my career, I...