Health-Ade Co-Founder Daina Trout on Disrupting the Kombucha Industry
Daina Trout Daina Trout, Co-Founder and CMO of Health Ade Daina Trout is co-founder of the multi-million dollar and space-disruptor brand Health-Ade Kombucha. Known for their bubbly beverages that are good for your gut, Health-Ade is one of the fastest-growing refrigerated functional beverage brands in the country and counts fans like Kim Kardashian, Jayden Smith, and more. This past year, Health-Ade was acquired by a longstanding partner, First Bev. As a woman and leader in the beverage space, which is very uncommon, Diana has a unique perspective on what it takes to grow a brand. “You have to proactively build the culture you want. If you're not focusing on the culture, how it is for your employees to work for you and the business. It will suffer, and your employees will leave you. I mean, there's just too much competition out there. And so you'll struggle even more, and make it harder for yourself.” -Daina Find Daina and Health-Ade: Website Instagram LISTEN TO THE FULL...