The Badass CEO

Photographer: Mateus Campos Felipe | Source: Unsplash Are you launching a product or a business? No longer do you need to hire PR agencies if you don't have the funds. You can reach new customers and get the word out by harnessing influencers' power and their audience to reach even more potential customers. Influencer marketing has become the new "word of mouth"! Any new business that is not taking advantage of it is missing out BIG! The influencer marketing world has grown to be worth over 10 billion dollars. It is predicted to grow to 15 billion by the end of next year! It is a way to expose your services and products through content created by users who have tried the product and want to share it. Creating, planning, and posting content for your business can be inspiring but also an overwhelming task for a new entrepreneur that’s why I love scheduling posts and batch creating content - it makes the entire process stress-free and smooth. Sites like Planoly *, mak...

Happy 2021! As we celebrate the start of another year and reflect on the lessons from 2020 we want to move forward with, I think it is a great time to set goals and resolutions for your business that will help it grow and flourish. Resolutions can be quite daunting especially when we go for the typical “save more money” or “eat better”, “lose this/gain that” - instead I recommend creating goals that are specific, have actionable steps attached to them, and most importantly are realistic for the year time frame we set. Business resolutions can cover a wide array of topics from selling an X amount of your products, to expanding into a new industry, all the way to taking the first steps to start your own business - wherever you are in your badass CEO journey I encourage you to face 2021 with confidence, patience, and grit. Here are four goals to put on your list for ways to improve your business that I have found to help me in my own growth. Improve your business’s social media presence ...