The Badass CEO

Digitalization of the counseling industry is disrupting an industry where you’d least expect it. Naomi Allen, serial entrepreneur and mother, founded Brightline - the online platform making counseling easy and accessible for families all across the US. Allen, inspired by her family's experience and pain points came up with the solution to digitalize the counseling industry. Brightline has fundamentally disrupted its industry and created a visualization for the progress a child makes in their health journey. It is the future of healthcare - paving the way for a more self-serve approach. Episode Contents Serial Entrepreneur and Family Challenges Steps After Needs Identification Caring for Kids is Multifaceted and Complex Reinventing Insurance Models in Healthcare Flexibility in Healthcare Support Services Disrupting an Industry is a Complete OverhauI Funding Before the Doors Even Opened Tips for First Time Entrepreneurs Links Mimi Maclean: Naomi Allen started Brightline because ...

How to attract customers quickly with Tegan Bukowski, Co-Founder of WellSet. Tegan is a tech-architect who taught herself to code at the age of eight and has been driven to create something powerful ever since. WellSet's mission is to increase access to preventative healthcare and wellness, for everyone. Facilitating the relationship between the practitioner and patient, WellSet is a discovery platform and powering practitioners' businesses. They attract their customers not by advertising a tech platform, but by getting in front of them in the right ways and being mission-driven. Table of Contents An Entrepreneur From a Very Young Age Combining Arts with Engineering Personal Set-backs As Sources of Innovation Co-creating and Bootstrapping the Business Unique in the On-line Wellness Industry Challenges and Opportunities Current Status and Projections Links Welcome Mimi: Hi, welcome back to The Badass CEO. Today we have Tegan Bukowski. She's an architectural designer, a te...