The Badass CEO

NuFace Founder Tera Peterson, Founder and CEO of NuFace Female entrepreneur, Tera Peterson is the founder of NuFace, a leader in at-home microcurrent skincare and devices. She founded the business in 2005 with her mother and sister with the goal to deliver clinical results and skin confidence to customers from the comfort of their homes. They saw a need to help their clients in between their facial treatments so decided to take action. Tune in to learn about Tera’s journey starting NuFace, working with family, and getting your products FDA approved. “What I like about having a mentor is you don't feel like you're alone, right? You don't have to row your own canoe. You have someone that can really help problem solve.” -Tera Find Tera and NuFace: NuFace Website Instagram Tera’s Instagram LISTEN TO THE FULL EPISODE HERE Episode Contents How Female Entrepreneur Tera Got Her Start Funding and FDA Clearance Working with Family - Her Tips Learning to Take Time Off Finding a Coa...

Stephanie Capuano, Founder of 31st State Stephanie Capuano saw a gap in the skincare market for products that resonate with teenage boys. She searched on and offline and couldn’t find options let alone ones that weren’t filled with unnecessary and harsh chemicals so she created 31st State. The skincare line is named after her home state and tailored for Gen Z teenage boys in an international company catering to the teen male community. Her hope is to pave a path for young men to be educated and empowered by self-care and skin health.⁠ ⁠ “When you have that naivete in a new sector and a new role, your mindset is so open and you have no shame if it fails.” - Stephanie Find Stephanie and 31st State: 31st State Website 31st State Instagram Stephanie’s Instagram LISTEN TO THE FULL EPISODE HERE Episode Contents There’s No Skincare for Gen Z Teenage Boys - Why? Filling the Gap In the Natural Skincare Market Why Teenage Skincare is Important Reaching a Teenage Gen Z Audience Let’s Stop Project...