The Badass CEO

Luci Petlack, Editor of Luci’s Morsels Blogging is a fantastic way to share your passions and thoughts with the world, and it is also a great way to build a following, expand your personal brand, grow a business, and make money. Luci Petlack of Luci’s Morsels did just that by turning her love for cooking and sustainability into a successful blog and business. She focuses on simplified everyday living and an achievable step-by-step guide to sustainable swaps. Her blog has a weekly newsletter and writes all about eco-friendly style, cooking, beauty, and home products. In addition, her IG has over 40,000 followers! She joined us on our Instagram Live Spotlight Series to talk about how she built her social media platform and her strategies to reach new readers and followers! Luci’s Blogging Tips Your Perspective and Lens Is Everything When thinking about your blog and the content you put out, Luci suggests tying it all back to the unique lens you have on the topic. Making Income Through...

Pamela Ayusa Real Estate CEO Pamela on the 7 Pillars of a Successful Business. I had the privilege of speaking with a fellow Columbia University graduate and real estate CEO, Pamela Ayuso, about the 7 Pillars she used to grow her company. She is a real estate entrepreneur and property developer as CEO of Celaque in Honduras. From her experience of starting and building her company, Pamela decided to share her insights and strategies for building a sustainable and successful company. So she recently released a new book, Heptagram: The 7-Pillar Business Design System for the 21st Century . She breaks down the Optimal Company Design System into 7 pillars: Structure Processes Information Systems Metrics Trust Self-learning Plasticity You need to structure your company the right way for the type of business you have. It is imperative to design and implement standard operating processes in your company and information systems for everyone to be on the same page and for your workforce to be o...

Photographer: Teemu Paananen | Source: Unsplash A pitch deck is a short presentation you need for your company to raise capital. It is a good idea to have a pitch deck from the beginning to make sure you are looking at all the essential aspects of your business. In essence, it is a condensed business plan. You shouldn’t have it be more than 12 pages or under 3-5 minutes to present it. You want it to be clear and concise. The primary purpose of a pitch deck is to generate excitement and interest to follow or invest in your company. Here is what I would include in your pitch deck. Explain the Problem Explain the Solution Why Now Market Size (Is the Tam big enough Business Model (How are you going to make money) Competition and Your Competitive Advantage Costumers and how you will distribute. Your Team Financials/ What metrics do you use? The Ask The pitch deck needs to explain the problem and the pain points your company will solve. How is it being done today? As a founder,...

Leslie Hsu started her business Sunflow in the summer of 2020 when the world was still deep into the pandemic and she proves that with perseverance, design expertise, and a strong business plan you can build a successful company during a pandemic. She lets us in on how she started her business in secret, raised money prelaunch, and seamlessly works with her husband to run Sunflow. Episode Contents Leveraging Design Expertise for the Perfect Beach Chair Aligning Brand With Vision Networking - A Big Factor in Raising the First $1M Launch Strategy During the Pandemic Planning For More Openings Thinking Super Big What Else Has Worked to Achieve Success? Links Sunflow Leverages Design Expertise Sunflow Beach Chair Mimi: Welcome back to the Badass CEO. Today we have Leslie Hsu, the founder of Sunflow. It designed focus beach chair company, which she started the summer of 2020 after an outing to the beach. She had an idea to make a more stylish and comfortable beach chair and accessories. Les...

A graphic designer turned business coach, Alana Ruoso’s main focus is helping her clients overcome imposter syndrome - something that haunts many of us in our career development phase. She helps people define their goals, create routines, and achieve their business and life goals. Her experience in design and creative business growth allows her to work with both brands and individuals on the best way to grow and succeed. Table of Contents Transitioning to Coaching Mindset: A Factor in Attracting Clients Beating Imposter Syndrome Characteristics of Successful CEOs Can You Really Change People? Servicing Clients Links Mimi MacLean: Hey, welcome back to The Badass CEO. Today we have on Alana Ruoso. She is a success coach for designers, creators, and professionals. She will show us today how to ditch your struggle, own your value, and move your business from vanilla success to spectacular triumph. Thank you Alana for coming on today. To get your top 10 tips every entrepreneur should kn...

Hilary McCain is the founder of the first CBD infused drinks business beverage on the US market, Sweet Reason. Her company is all about providing consumers with a calm focus and an alternative to carbonated beverages and alcohol. Her business has had incredible success with over 1,000 retailers carrying Sweet Reason and their Instagram growing to over 18,000 followers. McCain walks us through her journey in starting Sweet Reason, what inspired her, how she overcame regulation changes, and how she was able to secure investors for her groundbreaking business. Mimi: Hillary, thank you so much for coming on. I'm so excited to hear your story and I love CBD infused drinks, it's my favorite thing. So thank you so much. Hilary: Thanks for having me. Mimi: So I would love to hear your journey about, how you picked from the food industry, how you picked this particular product, a drink versus food, and how you picked CBD. Table Contents Growing Up the Food Industry Obsession Delivers R...