Do You Really Know Your Client?
How do you continue to grow your revenue year after year and stay relevant after being in business for over ten years? The answer is simple, according to the Veronicas of Veronica Beard, "we really know our customer. And our mission has stayed the same: we design clothes hardwired for real life. So we design what we want to wear, and we're so in tune with our customers. We know what she's doing, how she's feeling, what's happening in her life, and what's missing from the market." Do you know your client that well? I mean, really know your client? You may often hear your client or customer called your avatar in the marketing world. I have found the CEOs who understand who their customer is can successfully pivot and grow even during COVID. Being in tune with their customer has allowed Veronica Beard to continue to thrive in the saturated designer clothing market. Same with Coral Chung, Ceo of SENREVE. She saw that a luxury handbag designed for everyday ...