Trademarking Your Business with Lauren Boyd
Lauren Boyd, Founder of Guide My Business Do you need legal advice as an entrepreneur? Lauren Boyd is an attorney and Founder of Guide My Business which provides a strong legal foundation built on a brand you own. She talks about how important it is to own your brand, trademark, and much more. If you start your own business you have to make sure you are owning your brand from the start as this is one mistake entrepreneurs make in the beginning. Owning your brand will help you set your business apart from the rest, and it can be important depending on your exit strategy. It’s also important to research a domain name, Instagram handle, and USPTO to see who else is similarly situated as your business with a trademark. While doing this you should avoid making it descriptive of the business and make it recognizable. You should also avoid trademarking your name as that isn’t allowed and focus on making your business name recognizable. You should also make your Instagram handle and domain nam...