The Badass CEO

Photographer: Clay Banks | Source: Unsplash In business, it’s vital to end each year strong. The end of the year coincides with the holiday season and represents the biggest sales quarter. Sales teams are under heavy pressure to make the most out of increased consumer spending. If anytime’s the best time to get busy, it’s certainly the end of the year. A business that finishes strong can carry the momentum into the next year. Otherwise, it can start the next year sluggish, and no business benefits from a weak start. Staying organized and maintaining focus are keys to pulling off a strong finish. Of course, that’s easier said than done. After all, it’s easy to fumble when a lot is at stake. To help you avoid wasting opportunities, here are a handful of business tips to help ensure you can end the year strong. Review your year-end goals The first step towards ending the year strong is having clearly defined goals. You want to aim high, but not unrealistically high. Establish an achievab...

Photographer: Slidebean | Source: Unsplash Branding Practices That Will Help New Business Owners Grow With Confidence How do you create a brand for your business that resonates with the right market? It starts with understanding exactly what a brand is…and what it isn’t. There are lots of components that matter when you’re making branding decisions, but the one most people first think of–the visual elements, such as an eye-catching logo–isn’t the most important. Branding is about everything that goes into your business that builds customer perception , from your ability to engage and respond professionally with your audience on social media to your ethics where sourcing materials and ingredients are concerned . When your customers see your logo, you want them to associate it with everything they’re looking for in a business. Here’s how to achieve the perfect brand: Figure out who your customer is You can’t sell a product or service to someone without first knowing what they’re looking...

4 Business Tips to End The Year Strong In business, it’s vital to end each year strong. The end of the year coincides with the holiday season and represents the biggest sales quarter. Sales teams are heavily pressured to make the most of increased consumer spending. If anytime’s the best time to get busy, it’s certainly the end of the year. A business that finishes strong can carry the momentum into the next year. Otherwise, it can start sluggish next year, and no business benefits from a weak start. Staying organized and maintaining focus are keys to pulling off a strong finish. Of course, that’s easier said than done. After all, it’s easy to fumble when a lot is at stake. To help you avoid wasting opportunities, here are a handful of business tips to help ensure you can end the year strong. Review your year-end goals The first step towards ending the year strong is having clearly defined goals. You want to aim high, but not unrealistically high. Establish an achievable goal and back ...

Stacy Ennis Her Advice For Those Interested In Launching Books Stacy Ennis is an author, speaker, and entrepreneur who helps other entrepreneurs grow their businesses, clarify their messaging and share their unique stories. Stacy has worked with many individuals who have found great success after launching a book with her, and it has even been a catalyst for a new business trajectory. Before becoming self-employed and an entrepreneur, Stacy was an English teacher and the publishing industry. After 13 years, she decided to take the leap and launch her business and books. Stacy knew she wanted to expand her impact while still being grounded in language and writing - her coaching and book launch business was the perfect step. She works with her clients 1-1 to help them clarify their ideas, harness their unique points of view, and impact more lives by launching a book. Her Advice for Those Looking to Write A Business Book You are ready to write and make an impact when you have a developed ...

Jennifer and Mandy, Founder of Swing Search If you’re a new business owner, sometimes, it can be hard to know how to find the right people for your company. We talked about Jennifer and Mandy from Swing Search, a business that specializes in finding you the right people for your business as you grow. They’ve worked with entrepreneurs or CEOs trying to fill roles they haven’t hired for before. You may be trying to do the same and scale your company. If you’re trying to scale your company, it is so important to find the right people as there are so many factors that employees and employers need to consider when hiring for their different roles. When looking for the right people, you need to look for employees willing to take a risk, looking for a promotion, ready for a high impact quickly, and willing for the time commitment. You’ll also have to consider your company culture as a new hire needs to flow with the culture and your people. You’ll have to also look at the industry they have ...

Want to start a Home-Based Business? If you're thinking of starting a home-based business, then you’re in good company, what with the change that's happening regarding work culture and achieving a better work-life balance that comes with working from home. So if that's you, and you've always envisioned starting a business from your home, The Badass CEO reveals how to build a home-based business that you can be proud of. Deciding on a business that you can start from home Of course, the brilliant part about working from home is that it allows you to have more flexibility when choosing what type of business you want to pursue because you won't have to worry about paying rent, transportation costs, etc. You're also sure to feel more comfortable because you don't have to abide by the stricter rules of running your business in an office block, for instance. That's said, you still have to consider any zoning laws in your area and whether you have to ap...

Esther Weinberg Esther Weinberg, Founder of The Ready Zone These days work from home jobs are so common, but what happens if you want to transition your employees to work in person again? Esther Weinberg provided amazing advice on how to work with these challenges. Creating an inspirational workplace will help you work towards making your company more resilient to these changing work environments, and inspire employees. You’ll have to create a portable culture that is inspirational, creates resilience, and reinvents workplace culture. Esther points out that employees value and see it as the bottom line. They also want their workplace culture to be made of respect, trust, and safety. Focusing on this will also help you with employee retention as nowadays employees have much more options. These two factors together create a resilient company that can face different challenges. Esther’s Advice on a Creating a Resilient Company: Examine yourself and if they’re in alignment with your workpl...

By definition, data analytics is the process of analyzing raw data to make conclusions and informed decisions, an integral part of process mining, which allows you to monitor and improve performance. There are many ways to automate the collection of this data to make the process faster and more accurate. For example, many websites have analytics tools built in to give you information on who's visiting and who's buying. Many business email services also automatically provide this information.You can use this information to make better decisions for your business across the board. The Badass CEO explains that using data to fuel your marketing campaigns and inform company decisions can help your company grow and prosper. Using Data Analytics and Process Mining To Inform Marketing Campaigns Historical data can help you determine seasonal purchasing patterns and identify your target audience . Understanding who your customers are can help you define a marketing persona (or two)...

Caitlin Correa, Founder of CC Media & Co. Podcasting can be really beneficial for your growing or established business! If you considered starting your own podcast, this is your sign! It seems like everyone is starting a new podcast every day, but there are still fewer podcasts out there than blogs. Starting a podcast has a lot of different factors and it’s important to consider how they may benefit your business. Caitlin Correa has her own podcast management business called CC Media & Co. Her business provides high-quality, purposeful podcast production and management that shows off your value and voice. Caitlin provides tips and insights on what it takes to manage a podcast. Some of Caitlin’s reasons why to start a podcast is that it is a great way to get your business out there, people will be able to listen to you on the go, grow a connection with your audience, and network. Caitlin’s Podcasting for Business Tips: In order to understand how your podcast is doing, you should...

Finding Your Genius Helps Grow Your Business Business is not one-dimensional, your soul is using your business as a growth opportunity, and it reflects yourself. It’s up to you to embrace it and take charge of your opportunities in business and life. Ele De Posson is a spiritual business mentor that combines the intuitive, healing, spiritual, and business aspects to help women entrepreneurs. She bridges the business world and spiritual healing world. She is not your classical business mentor and aims to help you find your genius to grow within yourself and with the different aspects of your life. Ele’s Top Tips To Finding Your Genius and Growing Your Business Expand your knowledge of yourself by using tools such as numerology, astrology, human design, genius keys. If they resonate, then unique if not, then you DROP them. Ask yourself POWERFUL questions such as, “What do I love doing?” and “How is what I’m doing helping me create income?”. These questions will help you get a deeper u...

Jody Levy How She Does It All and You Can Too Serial entrepreneurship, applying creativity to a business idea, and growing multiple businesses at once are all topics addressed in this week’s episode with powerhouse Jody Levy! She is a partner, advisor, and investor in many category-disrupting brands and companies connected to the clean living, wellness lifestyle space that empowers people to take care of themselves and optimize their happiness and purpose. She’s an artist, designer, serial entrepreneur, executive, and investor who is the shining example of why you don’t have to do ONE thing if you love the process. She talks us through her multiple businesses, including WTRMLN WTR and the Milk Cleanse, and how she balances it all. Badass CEO Episode featuring Jody Levy Episode Contents Her Start and Background Balancing Her Time and Energy How She Got Into Serial Entrepreneurship Knowing Your Weaknesses Her Advice For that Pursuing Serial Entrepreneurship Founder of WTMRL...

Photographer: Teemu Paananen | Source: Unsplash A pitch deck is a short presentation you need for your company to raise capital. It is a good idea to have a pitch deck from the beginning to make sure you are looking at all the essential aspects of your business. In essence, it is a condensed business plan. You shouldn’t have it be more than 12 pages or under 3-5 minutes to present it. You want it to be clear and concise. The primary purpose of a pitch deck is to generate excitement and interest to follow or invest in your company. Here is what I would include in your pitch deck. Explain the Problem Explain the Solution Why Now Market Size (Is the Tam big enough Business Model (How are you going to make money) Competition and Your Competitive Advantage Costumers and how you will distribute. Your Team Financials/ What metrics do you use? The Ask The pitch deck needs to explain the problem and the pain points your company will solve. How is it being done today? As a founder,...