The Badass CEO

Marcela Sapone, Co-Founder of Alfred Marcela Sapone is not only the co-founder of an innovative and groundbreaking company but she has also made the elusive Forbes 30 Under 30 list! Marcela is the co-founder and CEO of Alfred, a company with a mission to create universal utilities in every home. Marcela has led the company since 2014 and under her leadership, Alfred has grown to serve more than 135,000 residents across the US and Canada. Marcela has also prioritized Alfred to be at the front of fair wage compensation with all service workers. She talked to us about what it is like to lead such a fast-growing company why she hired every employee as a W-2 and her advice for women in the tech industries. Find Marcela Sapone and Alfred: Marcela’s INSTAGRAM WEBSITE Alfred Instagram Episode Summary Why She Started Alfred and Her Mission as Female CEO Building Community and Making Up For Lost Time in the Every Day Starting Alfred Straight Out of Business School - Take the Leap and Succeed Th...

Targeting the Right Investor When you are at the stage to raise money and begin to target investors, it is essential to do your homework first. Did you know most investors have an investment strategy or investment thesis? If you are a product company, you would not want to be pitching to a tech investor. It is a waste of everyone's time and makes you look a little foolish. An investment strategy helps an investment fund focus and filter through deals. Most firms tend to have a particular strategy to become experts in that space, thus increasing deal flow specific to that field. There are other details you should be aware of when reaching out to an angel investor, venture capitalist, or private equity firm: Check size range a company typically writes Stage of the company depending on their risk preference - the earlier stage the company is in, the riskier the investment Industry / Type of company Return expectation- different sectors expect different returns The time horizon for the...