The Badass CEO

Madeline Lauf Madeline Lauf, Founder of Begin Health As a Female CEO, Madeline Lauf started her company with a different product than she ultimately grew her company with. Madeline is the founder of Begin Health, a children’s prebiotic company to boost immune systems and help families across the country. With the help and support of angel investors, Madeline overcame idea blocks and pivoted from infant formula to prebiotics. “Some of the days are hard and dark, and it seems like there's nowhere else to go get funding, or there's always a way; you just have to keep going. And I cannot iterate that enough.” -Madeline Find Madeline and Begin Health: Website Begin Health IG Madeline’s IG Listen to full episode here! Episode Contents How Female CEO Madelaine Started Her Entrepreneurial Journey Launching a Probiotic Company for Kids Distribution and Funding for Begin Health Hardest Lesson Learned So Far Customers, Social Media, Ads and Affiliate Marketing What Pain Point Are Your ...

Dr. Yinka Davis discusses the importance of having a propriety product, joint ventures, building sales, working with professional athletes, and how she manages to practice medicine full-time while building her company. Here’s a story why a doctor becomes a CEO to start a company to fill a void. Dr. Yinka Davies talks about her experience as a gastroenterologist and her "lightbulb moment," realizing the importance of gut health balance and probiotics. Episode Links Focussing on Wellness Vs Illness Sharing Some Learnings Partnering With Consumers Managing the Finances Learning New Ways is Fun Links Mimi : My interview is with Dr. Yinka Davies. Nearly 20 years ago as a newly trained gastroenterologist, Dr. Davies treated her first patient with dire clinical symptoms due to an unbalanced gut. After using multiple probiotics it wasn't until using the De Simone Formulation that the clinical symptoms resolved and they had lab documented change towards a healthy and balanced gut...