The Badass CEO

Jen Costello, E-Commerce Expert How To Grow Your Business Using E-Commerce E-commerce is essential to growing a business. It is the act of selling your service or product online and direct to consumers so without it there is no way to increase revenue and grow. An understanding of organic social, analytics, and the digital space can be what takes you from moderate success to an 8-figure business. Jessica began recommending Klaviyo for people’s business digital needs and quickly realized there was a lack of education for mid-tier businesses. She works with established retailers to optimize their presence and drive traffic. Here are her tips for e-commerce that drives: You need an email list - it is your OWN channel of communication when and if social media isn’t showing your content to your audience. Learn the analytics component to marketing so your creation process isn’t “throwing spaghetti at the wall”. SEO is an upfront investment that is WORTH EVERY MINUTE! People don’t buy product...

Farran Tabrizi, Cinematographer and Video Expert Video content is BIG right now! Whether you are using Tik Tok, Instagram, or browsing the web you will notice the impact video has made on content creation and marketing. The dynamic and captivating nature of video makes it the PERFECT tool to grow your business. This week on our IG Live Spotlight series, we talked with Farran Tabrizi, an experienced videographer and entrepreneur that understands firsthand how important video content is for businesses. Don’t worry if you are new to this, Farran stresses anyone can do this whether you have a camera or just your iPhone! Here are Farran’s Tips For Implementing Video Content in Your Growth Plan Have Your Set Up Ready To Film Think about whether you have everything you need for your filming session so that you can relax and focus on getting your story across. Is your audio set up properly? Are you centered in the frame? Is your background clean or distracting? Video Makes Your Brand Human Put...

"What is on your website and your overall online presence tells a story to Google that will then determine your SEO rank" -Celia. ⁠ Celia Coughlin-Surridge is an SEO and marketing wizard that uses her expertise to help small businesses develop their SEO and online marketing to grow and achieve their goals. She sat down with us on IG Live to talk about SEO and share her tips for better search engine optimization. ⁠SEO is the one way you can boost your personal and business presence by making it easy for people to find you when searching. Here are Celia’s Top Tips For Optimizing Your SEO Potential TIP 1: Have A Google My Business To Boost SEO Ranking Long Term This allows you to validate your website and have domain authority which is essential to building up your Google score. It also allows for people to leave reviews, contact your business, schedule appointments if you offer them, and a ton of other features that will be housed in this My Business platform. TIP 2: Use Consis...

Marketing Expert and Coach, Adora Drake Marketing growth strategy and promoting one’s self and business was the topic of conversation this week on our Badass CEO IG Live. Adora Drake , a marketing strategy coach, joined us to give insight on 2021 marketing trends, strategies, and what every CEO needs to know. She helps businesses build brand identities and strategies that reach new clients and their target audience. Adora uses her Instagram to offer free marketing tips and tricks and promote her coaching services which you can learn more about on her website . Adora’s Top Marketing Growth Strategies Who Is Your Target Audience & Where Do They Hang Out Figure out where your ideal audience wants and where they are. Then you can figure out the best social media platforms for your business. Quality over quantity because you don’t need to master all platforms - focus on one or two. Untapped Marketing Growth Platform LinkedIn is the untapped social media platform that is being underutil...

Photographer: Alex Kotliarskyi | Source: Unsplash Photographer: Alex Kotliarskyi | Source: Unsplash I recently heard about Elon Musk's People are Vector Analogy on a presentation by Dharmesh Shah (Hubspot's cofounder), where he talks about a personal interaction with Elon Musk. Elon explained to him the best way to optimize your team is to think of each employee as a vector. I thought it was a perfect illustration to demonstrate the difficult task every CEO has of overseeing employees. But first, a quick physics review of what a vector is. A vector is a given quantity that has two properties, magnitude and direction. Suppose you have ten employees or vectors for this analogy, and each is going in a different direction. In that case, your company will not be as productive if all your employees go in the same direction. So the trick is to get each of your employees or vectors going in the same direction because then you can add up each of their magnitudes to get the sum of y...

Renata Bernarde, Executive Coach and Podcast Host How Renata Went From Corporate to Coaching Executives Out oF Self-Sabotage Self-sabotage is something Renata Bernarde, a career coach living in Melbourne, Australia, knows too well. Her career story involves moving from her home in Brazil, climbing the corporate ladder, and coaching other executives on how to find momentum in their careers. In 2018, she accepted a redundancy package and decided to bring forward a dream to offer executive coaching. She specializes in transition advancement, change, or exit. She is the host of the Job Hunting Podcast as a way of sharing her expertise with even more professionals looking to up-level their careers or retire from the corporate world and fulfill their dreams. Renata joined us on IG Live to discuss her career journey, how she helps clients stop their self-sabotage habits, and what it takes to balance a full-time job while starting your own business. Self-Sabotaging Our Careers and How To Sto...

Jody Levy How She Does It All and You Can Too Serial entrepreneurship, applying creativity to a business idea, and growing multiple businesses at once are all topics addressed in this week’s episode with powerhouse Jody Levy! She is a partner, advisor, and investor in many category-disrupting brands and companies connected to the clean living, wellness lifestyle space that empowers people to take care of themselves and optimize their happiness and purpose. She’s an artist, designer, serial entrepreneur, executive, and investor who is the shining example of why you don’t have to do ONE thing if you love the process. She talks us through her multiple businesses, including WTRMLN WTR and the Milk Cleanse, and how she balances it all. Badass CEO Episode featuring Jody Levy Episode Contents Her Start and Background Balancing Her Time and Energy How She Got Into Serial Entrepreneurship Knowing Your Weaknesses Her Advice For that Pursuing Serial Entrepreneurship Founder of WTMRL...

Emma Tessler, founder of NinetyFive Media If you’ve ever struggled with optimizing social media, you’re not alone. While we all wish it were as easy as posting & logging off, there are many nuances to the modern world of digital marketing - especially in 2021. I’m Emma Tessler, and I founded my digital marketing agency, Ninety Five Media, in 2015 at the cusp of Social Media’s rise in the marketing world. When sponsored videos and fashion blogs were still new concepts, I saw an opportunity for larger brands to optimize social media and monetize their online presence. Flashforward to 2021, and every small business in existence is on Social Media. But the difference between you & them? You have an incredible offer you need to get out into the world. And the way you’re going to do that is through strategic Social Media Marketing and optimizing your social platforms. What Platforms Do You Need? To start, consider which platforms you want to show up on. Begin with one and learn all o...

Photographer: Christina @ wocintechchat.com | Source: Unsplash I was blown away when I first heard that only 1.7% of female entrepreneurs reach $1 Million in sales. How could that be possible when there is almost a 50/50 split between female and male-led companies. As I have been interviewing CEOs and researching, I have compiled a list of 7 crucial steps to become one of the 1.7% percent. 1. Mentors Women want to do it all themselves and not ask for help. We like to control the situation and do not want to bother others. We are givers that are always helping but not eager to accept help back. You MUST have a support system of mentors, advisors who you can go to for assistance and advice. A support system will save you a lot of money, time, and mistakes. Almost twice as many men have mentors as women. Find someone who already has done what you want to do, even if it is in a different field, and start a relationship with them. 2. Outsource Know that you can’t do it all right ...

Photographer: Austin Distel | Source: Unsplash Social Media Will Help You Reach Your Audience Social media is THE marketing strategy for many startups and new businesses. In the past few years, we have seen many companies skip traditional marketing and create huge consumer bases off Instagram content and partnerships. Big companies have realized the power of social media platforms. Chipotle sells over 800K guacamole sides using Tik Tok Hashtag Campaigns and companies like Parade are creating communities of loyal fans. Here are the top secrets to harnessing the power of social media and growing your business through content creation: Diversify the platforms you are on and stay on top of trends Be present on all the trending platforms. Have a dedicated team or employee who is conducting research on trends and the content most viral at that moment. Many apps like Tik Tok have made virality a regular occurrence but not all content makes it. Keep your eye on relevant trends and keep trying...