The Home Edit Founders on Building a Home Organization Empire
Clea and Joanna, Founders of The Home Edit Clea Shearer and Joanna Teplin both moved to Nashville from Cali without knowing many people and after a friend introduced them via text - not only did a friendship blossom but so did The Home Edit. They realized that no one was using social media platforms to market their home organization companies so they decided beautiful photos of their projects were perfect for Instagram. The goal in starting The Home Edit was to reinvent traditional organizing and merge it with design and interior styling. While every project is rooted in functional systems that can be maintained for the long term, there's just as much emphasis placed on transforming the space visually and adding their signature stylized aesthetic. Six years later, they have written two books and are on season 2 of their Netflix show! “We don't take anything for granted. We don't take success for granted, we don't take a single dollar for granted. Just because you ha...