Creating a Teenage Skincare Line with Stephanie Capuano
Stephanie Capuano, Founder of 31st State Stephanie Capuano saw a gap in the skincare market for products that resonate with teenage boys. She searched on and offline and couldn’t find options let alone ones that weren’t filled with unnecessary and harsh chemicals so she created 31st State. The skincare line is named after her home state and tailored for Gen Z teenage boys in an international company catering to the teen male community. Her hope is to pave a path for young men to be educated and empowered by self-care and skin health. “When you have that naivete in a new sector and a new role, your mindset is so open and you have no shame if it fails.” - Stephanie Find Stephanie and 31st State: 31st State Website 31st State Instagram Stephanie’s Instagram LISTEN TO THE FULL EPISODE HERE Episode Contents There’s No Skincare for Gen Z Teenage Boys - Why? Filling the Gap In the Natural Skincare Market Why Teenage Skincare is Important Reaching a Teenage Gen Z Audience Let’s Stop Project...