The Badass CEO

Photographer: Brooke Cagle | Source: Unsplash “You do not have to be the best techie or the best entrepreneur to have a successful business but you do have to be an expert in a category. A powerful statement by our recent podcast guest and founder of WellSet, Tegan Bukowski . Her episode brought up insight into how entrepreneurs need to approach creating products and companies in the 2021 landscape. Investors are looking more towards entrepreneurs that are experts in their business’s niche when looking for investment opportunities. Expertise drives profitability and longevity in this new crowded and virtual business world. Understanding your category is no longer enough to build out a business - expertise and influence are necessary in order to give you authority in the market you want to disrupt. As a female entrepreneur, you need to have the power of knowledge and experience in your niche in order to have influence over your team, investors, and potential customers. This experience

Photographer: Chris Montgomery | Source: Unsplash When it comes to running a business today something many of us were not prepared to work on and pivot into is creating a strong company culture through Zoom - how do you even begin to bridge the gap between your company’s mission and new hires when there is a screen between you? Many businesses suffer due to people problems - whether it be hiring the right people or retaining the right ones thus it is clear you need to set the right cornerstones for your company’s culture and environment (online and offline). On the Badass CEO podcast, we have had an array of insightful discussions surrounding how to prioritize and succeed in creating the right, motivated employee roster that is aligned with your mission. Creating a healthy and empowering company culture only can begin when you have hired the right set of people for the right set of positions. As another former podcast guest and successful business owner, Michelle Seiler Tucker pointed

To help your business succeed, a timely reminder that mindset is key along with detailed systems, and a trustworthy team. Brooke Mason, a former model, photographer, and founder of Brooke Mason Creative boasts clients such as Bentley and Rolls Royce. Brooke explains the necessity of creating a level-headed mindset through mentorship, following people on social media, and always getting feedback. She shares her amazing insights into bootstrapping a business and harnessing her creativity in order to establish herself as an expert in her field. Mimi: Hi, welcome back to The Badass CEO. This is Mimi, and today we have Brooke Mason, and she is the founder and CEO of Brooke Mason Creative. This creative agency was a natural expansion of her already fast paced career as a celebrity photographer. Brooke Mason Creative helps high-end clientele with their brand and creative strategy. Brooke, thank you so much for coming on today. I'm so excited to hear about your business and your journey.

Happy 2021! As we celebrate the start of another year and reflect on the lessons from 2020 we want to move forward with, I think it is a great time to set goals and resolutions for your business that will help it grow and flourish. Resolutions can be quite daunting especially when we go for the typical “save more money” or “eat better”, “lose this/gain that” - instead I recommend creating goals that are specific, have actionable steps attached to them, and most importantly are realistic for the year time frame we set. Business resolutions can cover a wide array of topics from selling an X amount of your products, to expanding into a new industry, all the way to taking the first steps to start your own business - wherever you are in your badass CEO journey I encourage you to face 2021 with confidence, patience, and grit. Here are four goals to put on your list for ways to improve your business that I have found to help me in my own growth. Improve your business’s social media presence

How to attract customers quickly with Tegan Bukowski, Co-Founder of WellSet. Tegan is a tech-architect who taught herself to code at the age of eight and has been driven to create something powerful ever since. WellSet's mission is to increase access to preventative healthcare and wellness, for everyone. Facilitating the relationship between the practitioner and patient, WellSet is a discovery platform and powering practitioners' businesses. They attract their customers not by advertising a tech platform, but by getting in front of them in the right ways and being mission-driven. Table of Contents An Entrepreneur From a Very Young Age Combining Arts with Engineering Personal Set-backs As Sources of Innovation Co-creating and Bootstrapping the Business Unique in the On-line Wellness Industry Challenges and Opportunities Current Status and Projections Links Welcome Mimi: Hi, welcome back to The Badass CEO. Today we have Tegan Bukowski. She's an architectural designer, a tech