The Badass CEO

Photographer: Paige Cody | Source: Unsplash Solopreneurs Are The New Entrepreneurs The digital revolution has created a new kind of entrepreneur who launches a company as the founder and sole employee, a solopreneur. Fundz cites research that shows there are currently 41.8 million of these solopreneurs in the U.S. today. Instead of hiring employees, these business owners outsource any skill they don't possess to talented freelancers or independent contractors. This helps them keep their focus on what they do best — growing their business. Check out these tips from The Badass CEO on how you can become a successful solopreneur. Finding Talented Freelancers Freelancers are available for every type of work you need to be done for your business. The key is to find experts in a particular area who fit in with the rest of your freelance team. Thankfully, there are several online sources where you can find the talent you need . You can find web developers, social media marketers, graph...

Christine Mare Mason, founder of Rosebud Woman Six-time founder and CEO in the B2B software space, Christine Marie Mason turned her attention to her passion - sexual wellness and self-care. She founded Rosebud Woman, female body care and intimate wellness line, to meet women’s neglected needs and open up sexual and personal care dialogue. Her entrepreneurial success has led her to lead a multitude of TED Talks and events worldwide to share her advice and insight on how to grow a successful business in any industry. Christine Marie Mason on the Badass CEO Podcast Episode Contents: Links Her Start & Finding Her Passion for Sexual Wellness ROSEBUD WOMAN Mimi: Christine Marie Mason, is an eight-time founder, CEO, and unifier, bringing together bright, passionate, curious minds for creative collaboration and social good, a champion of women's wellness. Christine is the founder of Rosebud Woman, an intimate body care line that addresses the unmet needs of women and invites new con...

Blog Written By SEO and Marketing Expert Celia Coughlin-Surridge SEO (Search Engine Optimization) is one of those terms that you've probably heard, but you're not sure what it actually means or how it will help you and your website. It can be scary and intimidating as carving out time to do additional work within your business is hard, let alone learning a new skill. But here is the thing, if you want to rank higher in online searches and be more visible to the audience you want to attract, you have to have some SEO foundation in place. These days, most website services offer basic SEO assistance to ensure that your website has some of the key things you need to visibly rank in online search engines such as Google, Bing, and DuckDuckGo. Please take advantage of those and make sure you've followed all of their prompts! This is the easiest way to start laying your SEO foundation. With that said, there are 5 core steps every Badass CEO should complete to kick their SEO game ...

CrossFit Co-Founder Lauren Jenai Lauren Jenai started CrossFit with her husband to make an impact in the Fitness Industry. Lauren discusses how they created a successful business and community over the last two decades. Lauren and Greg founded CrossFit in the late 90s as a revolutionary training style that allowed people to get fit and healthy in a competitive and welcoming environment. After years in the business, Lauren felt the pull to leave CrossFit and create a more personal business that was individualized and impactful on a day-to-day emotional level, now known as the Manifest App. Lauren Jenai on the Badass CEO Podcast Episode Contents: Creating CrossFit & How It Changed Fitness It Takes A Lot More Work Than You Think From CrossFit to Creating the Manifest App Trust is Key for Business Partners Lauren’s Advice for Entrepreneurs Links CrossFit & How It Changed Fitness Lauren Jenai On Creating CrossFit with her then-husband Greg Glassman Mimi : Lauren, thank you so much ...

Samantha Ettus, founder of PPP Sam Ettus is the true Badass entrepreneur. She is a five-time best-selling author, a public speaker, and podcast host of the What's Her Story podcast, but one public speaking event inspired Sam to to start Park Place Payments. Park Place Payments is a female-founded credit card processing company that is disrupting the status quo of the credit card industry. The male-dominated industry has never focused on customer service or women, and she is here to do that with PPP. Sam explains why nothing will stop her from making this a billion-dollar company and how you can do it too. Episode Contents Payment Processing and How She Raised Capital Hiring Practices, Errors, and Managing Expectations Sam Ettus on Juggling It All As a Female Entrepreneur Putting It Out There and Telling People Your Goals Links Mimi: Today we have Sam Ettus. She is a total badass. She has three kids. She's written five books. She's the founder of Park Place Payments an...