The Badass CEO

Lisa Odenweller, Founder of Kroma Wellness and Beaming A wellness market expert, with two successful companies under her belt, Lisa Odenweller joins us to talk about her journey from Beaming to Kroma Wellness. She started out with Beaming, one of the most respected wellness companies in SoCal, and in 2018 exited to start Kroma Wellness, an effortless and curated nutritional program. Kroma Wellness is a functional health and superfood company that Lisa started with the goal of helping people form healthier habits. “Open yourself to the question of what is this bigger thing I'm really trying to create.” - Lisa Find Lisa and Kroma Wellness Kroma Wellness Website Kroma Wellness Instagram Lisa’s Instagram LISTEN TO THE FULL EPISODE HERE Episode Contents Her Start and Breaking into the Wellness Market Why Female CEOs Don’t Want To Be Vulnerable Going Back To Her Roots in Wellness The Wellness Market Isn’t Easy So Ask For Help! Her Start and Breaking into the Wellness Market Mimi MacLean:

Vix Munro, founder of Retire Rich with Vix Vix Munro is a financial advisor and expert who joined us on our IG Live Spotlight series to discuss building wealth and wealth management. Discussing money and financial gain can sometimes be an uncomfortable topic, but it is crucial and should be talked about at a younger age! Building wealth is achievable for everyone when you set your own pace and goals! Taking control of your finances, investments and wealth are essential, and it can be an empowering step in your personal life! Vix points out the need for financial empowerment for women that can overall help level the playing field and close the gender pay gap. Here are Vix’s Top Tips For Building Wealth for your Future: Educate Yourself! Take charge and educate yourself on the various levels of personal finance and investments. People often shy away because it might seem overwhelming, but it isn’t rocket science - take baby steps and start now! Start Saving Money and Investing Now! Begin

Angie Tebbe of Rae Wellness Rae Wellness is one of the hottest wellness brands on the market right now, with everyone from IG to Tik Tok wellness influencers using their products. Angie Tebbe, the co-founder, and CEO built the brand on values of affordability and socially conscious production. Rae focuses on building health from the inside out, and Angie’s current role focuses on community building and product innovation. She sat down with us to talk about her journey from starting Rae Wellness to their existing brand growth strategies and goals. “As women entrepreneurs, we need to make sure we are thinking BIG and not taking no for an answer.”- Angie Find Angie and Rae Wellness Rae Wellness Website Rae Wellness Instagram Angie Tebbe’s Instagram LISTEN TO THE FULL EPISODE HERE Episode Contents Creating Rae Wellness - The Inspiration Working with a Co-Founder and Lessons Learned A Strong Social Media Presence for Rae Wellness You Have To Love The Process How She Has Navigated Growing Ra

Luci Petlack, Editor of Luci’s Morsels Blogging is a fantastic way to share your passions and thoughts with the world, and it is also a great way to build a following, expand your personal brand, grow a business, and make money. Luci Petlack of Luci’s Morsels did just that by turning her love for cooking and sustainability into a successful blog and business. She focuses on simplified everyday living and an achievable step-by-step guide to sustainable swaps. Her blog has a weekly newsletter and writes all about eco-friendly style, cooking, beauty, and home products. In addition, her IG has over 40,000 followers! She joined us on our Instagram Live Spotlight Series to talk about how she built her social media platform and her strategies to reach new readers and followers! Luci’s Blogging Tips Your Perspective and Lens Is Everything When thinking about your blog and the content you put out, Luci suggests tying it all back to the unique lens you have on the topic. Making Income Through

Jen Hochstadt, the co-founder of Baby Barn, joins us to talk about how she created her online direct-to-consumer business during the pandemic. After listening to her customers, Jen pivoted her initial business plan and has grown a popular, minimal-inspired baby brand! So many women don’t start their entrepreneurial dreams because they are focused on perfection. They stress over the perfect logo, social media posts, branding, funding, etc., but there is never going to be a “perfect” way to run your business. You need to start and adapt as you grow. “You can stew on something and think of a million reasons why not to do something but if you truly love the venture then start!”- Jen Find Jen and Baby Barn Jen’s Instagram Baby Barn’s Instagram Shop Baby Barn LISTEN TO THE FULL EPISODE ON ALL PODCAST STREAMING PLATFORMS Episode Contents: Pivoting and Lessons From the Start of Baby Barn How A Bib Created The Baby Barn Aesthetic and Customer Base Investing in Micro-influencers and an Authen