The Badass CEO

Deonnah Carolus, eCommerce and Marketing Expert Are you a small business that is struggling with eCommerce sales? Deonnah Carolus of Summit Web Marketing talks about eCommerce sales and marketing. They help entrepreneurs and online shop owners make more sales by using social media and organic marketing strategies. Opening an online store is a journey, especially when choosing which social media platforms to open your store on. The best platform that everyone wants to be on is Instagram . Everyone prioritizes Instagram because they can sell directly there. The trending kinds of posts are carousel posts, lifestyle shots, and reels. Make sure your shop is branded, and have fun with it! Pinterest is also a good platform for businesses, as people use it for inspiration. Make sure to use tags because they will appear in organic search results. Once you open your online shop and your sales channels, you can’t expect sales to be high. That is a false expectation, and don’t be surprised if sa...

Andrea Del a Torre, Founder of Baby Sleep Answers Monetizing your passion and growing a business from side hustle to multi-figure is the goal for many female entrepreneurs. Andrea Del a Torre is the perfect example of monetizing her passion - her company Baby Sleep Answers teaches parents how to better understand their baby’s sleep patterns. Andrea has created a loyal social media following that has become her customer base, her community - a key element to business in 2022. Read on to learn how Andrea utilized social media and an online course to build her business, what inspired her to start Baby Sleep Answers, and her advice for other entrepreneurs looking to monetize and grow their side hustles. To Find Andrea and Her Work: Baby Sleep Answers Website Baby Sleep Answers Instagram How Baby Sleep Answers Grew From Side Hustle to Her Fulltime Baby Sleep Answers Home Page Mimi MacLean: Andrea, thank you so much for coming on today. I really appreciate it. We are here to talk about your ...

Marina Suhulotsky Is Helping Businesses Find Purpose + Identity Do you ever struggle to find your purpose in business? Sometimes finding your purpose can be difficult, and you may need some guidance. You may be an entrepreneur, a business, or someone trying to make your way up the corporate ladder. Marina Suholutsky created PurposeBuilt and through this, she has helped businesses, entrepreneurs, and more find their anchors, values, and more. Finding these are designed to help you grow through business and to identify any obstacles that may be holding you back. She can help you find what feels true to you and will help you go to the next level professionally. From her experience, Marina has noticed that as you keep growing within a corporate you may lose touch with your anchors, so it’s important to be aware of them. These anchors can be purpose-built, values, and behavioral. You may have your anchors, but do you know what obstacles may lie in the way? One of the most common hang-ups is...

Sarah Zapp, CEO of Beyond Board Co. Sarah Zapp, a successful journalist, and female entrepreneur, founded Beyond Board to raise board diversification and emphasize thought leadership. Her mission is to foster peer-to-peer networking and reinvent the recruiting process in order to increase diversity and leadership. Her journey began as an award-winning journalist and through her career has grown a network of today's brightest leaders that she hosts events with at Beyond Board.⁠ Tune in to learn why she started Beyond Board, how her company is changing the way we recruit, and the importance of board diversity. “Keeping good people in your company and hiring good people is the number one thing that leaders need to be doing well right now.” - Sarah Find Sarah and Beyond Board Beyond Board Website Sarah on LinkedIn Sarah on Instagram Episode Content The Need For Great Executives and How Beyond Board Is Helping How Beyond Board Is Structured Always Charging Your Worth Multitasking and Fi...

Blog Post by Michelle Hayward, Founder and CEO of Bluedog Design Why Mentorship is Crucial for Female Entrepreneurs When I was a young woman growing into my career in the 1990’s, there was no roadmap. No how-to. Not a lot of thought was given, nor advice shared, on how to set up a career, manage it and update goals as my skills and instincts evolved. Unfortunately, I don’t see career management being shaped with greater intention today. Aspiring leaders need a new, better action plan for career-building. I see much professional growth limited by misconceptions and outdated strategies. Business culture seems stuck in the belief that if we get straight-A’s in school, land a good job, follow the rules, and passively wait for someone to notice how great we are, we will garner the right attention and receive promotions. Investing in that theory, young professionals get stuck in the silos of their organizations. The pressure is intense to get noticed internally, but how can we ignore the out...

Valentina Berger, Founder of GO Broadway Valentina Berger is a Broadway industry vet with experience in press work for shows like Spiderman Turn Off The Dark. She founded and ran GO Broadway, an accredited theater program that focuses on bringing shows and lessons to clients worldwide. Over the past decade, she's produced hundreds of theater workshops in-person and online for over 15,000 students connecting Broadway's best teachers and theater-makers to students worldwide. Her recent production of Rent in Argentina was the first Broadway show licensed internationally by MTI for live streaming. To Find Valentina and GO! Broadway: Website Instagram LinkedIn Valentina’s Career on Broadway and Starting Her Production Company Mimi MacLean: Hi, welcome back to The Badass CEO. This is your host, Mimi MacLean, and today we have on Valentina Berger, and she has worked in the Broadway industry for over a decade in various capacities after receiving a BFA from the New School. Valentina i...