The Badass CEO

Sarah Dorsett Sarah Dorsett, CEO of Nanit Sarah Dorsett is a mom of three, an experienced eCommerce leader, and the founder of a rapidly growing tech company for new parents. Nanit was born out of the need to support the parenting journey with products that connect parents to their child’s development. Sarah used her experience in eCommerce to build a strong foundation for Nanit and it has helped the company not only grow rapidly but maintain company culture, steady sales, and strong customer loyalty. Under Sarah's leadership, Nanit has been named to Fast Company's Most Innovative Companies, Deloitte Fast 500, and CNBC's Upstart 100 list of most promising startups. Tune in to learn more about what inspired Sarah to start Nanit, her tips for mom entrepreneurs, and her tips for creating strong eCommerce in your business. To Find More About Sarah and Nanit: INSTAGRAM WEBSITE LISTEN TO THE FULL EPISODE HERE Episode Directory Her Transition from Corporate America to Female CEO N

Numbers Expert and Entrepreneur, Kristy Gayton Kristy Gayton is an entrepreneur, investor, mom of three boys, author , CEO of The Start Companies (STARTbrands), owner, and developer of many residential and commercial companies, among other online entities. She has created solutions that work by taking creative visions, a financial plan, and implementing systems. Helping others to create a plan, get organized, and start or restart! Kristy has been a sought-after keynote speaker and voice due to her relatable story, no excuses tone, valuable advice, and upbeat personality that she interjects in all aspects of her brands. She is an expert on productivity, organization, and finances who has been featured in business publications such as Forbes, Entreprenuer.com, and Inc.com, as well as speaking to private companies and universities such as Harvard. Kristy holds a financial and business degree from Kennesaw State University, but she attests it is her vast business and life experience that

Lauren Boyd, Founder of Guide My Business Do you need legal advice as an entrepreneur? Lauren Boyd is an attorney and Founder of Guide My Business which provides a strong legal foundation built on a brand you own. She talks about how important it is to own your brand, trademark, and much more. If you start your own business you have to make sure you are owning your brand from the start as this is one mistake entrepreneurs make in the beginning. Owning your brand will help you set your business apart from the rest, and it can be important depending on your exit strategy. It’s also important to research a domain name, Instagram handle, and USPTO to see who else is similarly situated as your business with a trademark. While doing this you should avoid making it descriptive of the business and make it recognizable. You should also avoid trademarking your name as that isn’t allowed and focus on making your business name recognizable. You should also make your Instagram handle and domain nam

Jennifer and Mandy, Founder of Swing Search If you’re a new business owner, sometimes, it can be hard to know how to find the right people for your company. We talked about Jennifer and Mandy from Swing Search, a business that specializes in finding you the right people for your business as you grow. They’ve worked with entrepreneurs or CEOs trying to fill roles they haven’t hired for before. You may be trying to do the same and scale your company. If you’re trying to scale your company, it is so important to find the right people as there are so many factors that employees and employers need to consider when hiring for their different roles. When looking for the right people, you need to look for employees willing to take a risk, looking for a promotion, ready for a high impact quickly, and willing for the time commitment. You’ll also have to consider your company culture as a new hire needs to flow with the culture and your people. You’ll have to also look at the industry they have