The Badass CEO

Photographer: Clay Banks | Source: Unsplash In business, it’s vital to end each year strong. The end of the year coincides with the holiday season and represents the biggest sales quarter. Sales teams are under heavy pressure to make the most out of increased consumer spending. If anytime’s the best time to get busy, it’s certainly the end of the year. A business that finishes strong can carry the momentum into the next year. Otherwise, it can start the next year sluggish, and no business benefits from a weak start. Staying organized and maintaining focus are keys to pulling off a strong finish. Of course, that’s easier said than done. After all, it’s easy to fumble when a lot is at stake. To help you avoid wasting opportunities, here are a handful of business tips to help ensure you can end the year strong. Review your year-end goals The first step towards ending the year strong is having clearly defined goals. You want to aim high, but not unrealistically high. Establish an achievab

Photographer: Slidebean | Source: Unsplash Branding Practices That Will Help New Business Owners Grow With Confidence How do you create a brand for your business that resonates with the right market? It starts with understanding exactly what a brand is…and what it isn’t. There are lots of components that matter when you’re making branding decisions, but the one most people first think of–the visual elements, such as an eye-catching logo–isn’t the most important. Branding is about everything that goes into your business that builds customer perception , from your ability to engage and respond professionally with your audience on social media to your ethics where sourcing materials and ingredients are concerned . When your customers see your logo, you want them to associate it with everything they’re looking for in a business. Here’s how to achieve the perfect brand: Figure out who your customer is You can’t sell a product or service to someone without first knowing what they’re looking