The Badass CEO

How do you continue to grow your revenue year after year and stay relevant after being in business for over ten years? The answer is simple, according to the Veronicas of Veronica Beard, "we really know our customer. And our mission has stayed the same: we design clothes hardwired for real life. So we design what we want to wear, and we're so in tune with our customers. We know what she's doing, how she's feeling, what's happening in her life, and what's missing from the market." Do you know your client that well? I mean, really know your client? You may often hear your client or customer called your avatar in the marketing world. I have found the CEOs who understand who their customer is can successfully pivot and grow even during COVID. Being in tune with their customer has allowed Veronica Beard to continue to thrive in the saturated designer clothing market. Same with Coral Chung, Ceo of SENREVE. She saw that a luxury handbag designed for everyday ...

Are you a mom-entrepreneur trying to juggle it all? Or are you looking for some inspiration for transforming experience and passion into a business? This is the episode for you. Elisabeth Jones-Hennessy, Founder & CEO of Gift Me Chic – juggles life between New York City and Paris as a wife, mother, and businesswoman, which led her to the gift of giving. Gift Me Chic is inspired by both Elisabeth's passion for retail, as well as her travels around the world. Tune in to this week's episode to learn about customer service and how to blend your experience and passion into a successful business. Mimi: Welcome back to The Badass CEO. This is Mimi, and today we have Elisabeth Jones-Hennessey, and she is the founder and CEO of GiftMeChic, a destination for one of a kind gifts, sourced from all around the world. So, Elisabeth, thank you so much for coming on today. I'm so excited to have you here and I'm so excited about your launch. So can you talk to us about the good n...

Coral Chung, Founder of Senreve Growing up with two entrepreneurial parents, Coral Chung was born to be an entrepreneur, she just didn't know it yet. If you are dreaming of starting your own company but can't quit your day job quite yet, this is the episode for you. Coral worked on Senreve during nights and weekends. It was a type of pursuit to validate that there was a market and refine her idea. Inspired by the women who do it all, Senreve is derived from the French words for "sense" and "dream." Coral created the perfect luxury handbag for professional females, who need a bag to multi-task and look beautiful, just like they do. Table of Contents Welcoming Coral Chung Testosterone Dominated Cultures Following Her Heart Coral Chung’s Inner Tension Purposeful Social Media Strategy The Financials Importance of Differentiation Senreve Outgrows the Garage! Mitigating Surprises and Unknowns Quietening The Inner Critic Links Welcoming Coral Chung Mimi: Welcome, ...

The Pareto Principle, also known as the 80/20 Rule Have you heard of the Pareto principle? According to  Investopedia , "the Pareto Principle, named after esteemed economist Vilfredo Pareto, specifies that 80% of consequences come from 20% of the causes, asserting an unequal relationship between inputs and outputs." The Pareto Principle is also known as the 80/20 rule. In other words, the 80/20 rule illustrates that not all things are equal, and the minority owns the majority. For example, 80% of your income will come from 20% of your customers, or 20% of your employees will drive 80% of sales. I love this principle because it allows you to concentrate on what is working and best use your resources. It would be best to spend your time targeting and supporting your 20%, so they continue to grow. Spending money and time on the 80% may prove futile because it won't generate the results you hope. I have tested this principle many times in my business, and no matter how many r...

In this alternative milk craze, entrepreneur Brooke Harris created GoodMylkCo. She, like many of us, have been told that plant-based milk is better for us. But when Brooke stopped to look at the ingredients, it turns out the product was filled with gums, oils, and ingredients she couldn't pronounce. This led her to create GoodMylkCo., a game-changing, industry-disrupting plant-based milk product for the masses. Tune in to learn how Brooke Harris launched GoodMylk as a B2B and B2C product, delivering frozen home-made plant-based milk to local cafes, grocery stores, and directly to your home. Table of Contents Making It In Hollywood Health and Nutrition As Motivators Goodmylk.Co Started At Home Scaling Strategy Included the B2B Route The Impact Of COVID The Financing Question Advice For Wannabe Entrepreneurs Links Making It In Hollywood Brooke Harris, creator and founder of Goodmylk Mimi: Brooke Harris and she is the CEO and founder of Goodmylk Company. Brooke, thank you so much...