The Badass CEO

Photographer: Anna Earl | Source: Unsplash This past week on the Badass CEO, we interviewed Sheila Morovati - an incredible woman whose non-for-profit organizations create real change in the world. Non-for-profits, also known as 501c3 organizations, are a fantastic way to create a platform that positively impacts the world and highlights issues close to your heart. These organizations are particular under tax and federal law, and they require quite a bit of paperwork and forms to exist under the title 501c3. Creating one is a multi-step process, so we wanted to break it down for you with the top steps needed to start a nonprofit organization. KNOW YOUR CAUSE AND ANGLE OF SUPPORT I am sure you know who you want to help and why you want to help them through your non-profit but starting one isn’t merely knowing who you’re going to help - it is about HOW you will help. Think about the group your organization is working to uplift - what has been done? What hasn’t been done? How does your...

Incorporating might sound like a fancy term that only applies to the big companies, but it is crucial for many small businesses to make their business official. Once I was officially starting to drive revenue and grow my company - I incorporated my business. When you incorporate your business, it means separating it from yourself, providing you with legal and financial protections. While incorporating your business entails documents and filling out forms online, the process is best done under the guidance of a legal counselor or a company such as Corpnet that guides you through incorporation, LLC, and follows up with you on compliance and financial due dates. This shift can lift an incredible weight off your shoulders and allow you to focus on the new opportunities within your business as a sole corporation. Listed out below are the top reason Corpnet believes small businesses should incorporate. If you wish to have someone else do it for you, Corpnet has kindly sponsored this post and...

Photographer: Austin Distel | Source: Unsplash Social Media Will Help You Reach Your Audience Social media is THE marketing strategy for many startups and new businesses. In the past few years, we have seen many companies skip traditional marketing and create huge consumer bases off Instagram content and partnerships. Big companies have realized the power of social media platforms. Chipotle sells over 800K guacamole sides using Tik Tok Hashtag Campaigns and companies like Parade are creating communities of loyal fans. Here are the top secrets to harnessing the power of social media and growing your business through content creation: Diversify the platforms you are on and stay on top of trends Be present on all the trending platforms. Have a dedicated team or employee who is conducting research on trends and the content most viral at that moment. Many apps like Tik Tok have made virality a regular occurrence but not all content makes it. Keep your eye on relevant trends and keep trying...

Corpnet Founder Nellie Akalp Nellie Akalp founded her company Corpnet as the answer to why business filing and compliance have to be so complicated for new and experienced business owners. She wanted to go up against the big competitors and grow even bigger in the industry that she started in. Akalp walks us through how she created a new niche within the business world, pivoted when times got challenging, and the importance of finding the balance between work and family. LISTEN TO THE FULL EPISODE HERE Episode Contents Why The Entrepreneurial Path Over Legal Practice Getting To Market Early CorpNet Became the New Baby Content as a Driver of Marketing Tips for Budding Entrepreneurs Links Why The Entrepreneurial Path Over Legal Practice Photographer: gabrielle-henderson-HJckKnwCXxQ-unsplash Mimi: Nellie, thank you so much for coming on today. I really appreciate it. I'm so excited to hear about your journey to starting your company because you took a different path than a normal lawy...

Photographer: Wesley Eland | Source: Unsplash This week our blog post is written by Alana Rouso, a success coach from Canada who works with creatives and entrepreneurs to help them crush their goals and achieve success. One of her areas of expertise is helping people push through imposter syndrome; keep reading to learn her advice on how to overcome it and live the success you desire. And if you want to hear more from Alana make sure to listen to this week’s Badass CEO podcast episode all about her career and success tips. If you’re an entrepreneur, chances are at times you’ve felt like you’re playing dress-up. While some moments are fun and exhilarating and you don’t want them to end, often they are deeply clouded by feelings of inadequacy and fear. Enter Imposter Syndrome. Imposter Syndrome can be defined as an overwhelming feeling of doubt and inadequacy, culminating in a fear of being exposed as a fraud. Despite proof of success, “imposters” routinely dismiss accomplishments and ...

Digitalization of the counseling industry is disrupting an industry where you’d least expect it. Naomi Allen, serial entrepreneur and mother, founded Brightline - the online platform making counseling easy and accessible for families all across the US. Allen, inspired by her family's experience and pain points came up with the solution to digitalize the counseling industry. Brightline has fundamentally disrupted its industry and created a visualization for the progress a child makes in their health journey. It is the future of healthcare - paving the way for a more self-serve approach. Episode Contents Serial Entrepreneur and Family Challenges Steps After Needs Identification Caring for Kids is Multifaceted and Complex Reinventing Insurance Models in Healthcare Flexibility in Healthcare Support Services Disrupting an Industry is a Complete OverhauI Funding Before the Doors Even Opened Tips for First Time Entrepreneurs Links Mimi Maclean: Naomi Allen started Brightline because ...