The Badass CEO

Marketing Expert and Coach, Adora Drake Marketing growth strategy and promoting one’s self and business was the topic of conversation this week on our Badass CEO IG Live. Adora Drake , a marketing strategy coach, joined us to give insight on 2021 marketing trends, strategies, and what every CEO needs to know. She helps businesses build brand identities and strategies that reach new clients and their target audience. Adora uses her Instagram to offer free marketing tips and tricks and promote her coaching services which you can learn more about on her website . Adora’s Top Marketing Growth Strategies Who Is Your Target Audience & Where Do They Hang Out Figure out where your ideal audience wants and where they are. Then you can figure out the best social media platforms for your business. Quality over quantity because you don’t need to master all platforms - focus on one or two. Untapped Marketing Growth Platform LinkedIn is the untapped social media platform that is being underutil...

Customer satisfaction comes from knowing your target audience like they are your BFFs. Prioritizing customer knowledge through research and technology has been how Ellis McCue of Territory Foods has grown her business and excelled. She is a former retail and consulting specialist who joined Territory Foods to help busy people who love delicious and nutritious food with their cooking needs. Territory Food is a healthy meal planning and delivery service that works with local chefs to deliver high-quality meals. McCue became CEO of Territory Foods because it combined her love of travel and food into a business. dedicated to getting to know its customers and building a solid customer base before anything else Episode Contents The Value of a Reputable and Solid Career Start Finding a Great Fit Evolving The Business M.O. Creating A Network of Chefs Attracting Customers in a Saturated Market Passing Along How-to-be-a-CEO Tips Links Mimi: Hi, welcome back to The Badass CEO. This is your hos...

Small Businesses Have Felt A Great Growth Impact During COVID Tips to Keep Your Business Moving Forward as We See the End of the Pandemic The pandemic has hit small business owners right where it hurts: the bottom line. Business growth has been near impossible with the precautions and setbacks COVID has had on businesses. Unfortunately, approximately six out of 10 businesses that closed during the worst of the pandemic won’t recover. If you find yourself still hanging on, keep a tight grip. There’s light at the end of the COVID tunnel, but you still have to get creative to keep the doors open. Here are some tips for continued business growth: Increase online visibility. In the age of social distancing, your online image and visibility have become even more critical. Make sure that your website is easily findable from Google, Bing, and other search engines. One way to enhance online visibility is to invest in search engine optimization services (SEO) and social media marketing. This is,...

Photographer: Alex Kotliarskyi | Source: Unsplash Photographer: Alex Kotliarskyi | Source: Unsplash I recently heard about Elon Musk's People are Vector Analogy on a presentation by Dharmesh Shah (Hubspot's cofounder), where he talks about a personal interaction with Elon Musk. Elon explained to him the best way to optimize your team is to think of each employee as a vector. I thought it was a perfect illustration to demonstrate the difficult task every CEO has of overseeing employees. But first, a quick physics review of what a vector is. A vector is a given quantity that has two properties, magnitude and direction. Suppose you have ten employees or vectors for this analogy, and each is going in a different direction. In that case, your company will not be as productive if all your employees go in the same direction. So the trick is to get each of your employees or vectors going in the same direction because then you can add up each of their magnitudes to get the sum of y...

Dr. Yinka Davis discusses the importance of having a propriety product, joint ventures, building sales, working with professional athletes, and how she manages to practice medicine full-time while building her company. Here’s a story why a doctor becomes a CEO to start a company to fill a void. Dr. Yinka Davies talks about her experience as a gastroenterologist and her "lightbulb moment," realizing the importance of gut health balance and probiotics. Episode Links Focussing on Wellness Vs Illness Sharing Some Learnings Partnering With Consumers Managing the Finances Learning New Ways is Fun Links Mimi : My interview is with Dr. Yinka Davies. Nearly 20 years ago as a newly trained gastroenterologist, Dr. Davies treated her first patient with dire clinical symptoms due to an unbalanced gut. After using multiple probiotics it wasn't until using the De Simone Formulation that the clinical symptoms resolved and they had lab documented change towards a healthy and balanced gut...

Renata Bernarde, Executive Coach and Podcast Host How Renata Went From Corporate to Coaching Executives Out oF Self-Sabotage Self-sabotage is something Renata Bernarde, a career coach living in Melbourne, Australia, knows too well. Her career story involves moving from her home in Brazil, climbing the corporate ladder, and coaching other executives on how to find momentum in their careers. In 2018, she accepted a redundancy package and decided to bring forward a dream to offer executive coaching. She specializes in transition advancement, change, or exit. She is the host of the Job Hunting Podcast as a way of sharing her expertise with even more professionals looking to up-level their careers or retire from the corporate world and fulfill their dreams. Renata joined us on IG Live to discuss her career journey, how she helps clients stop their self-sabotage habits, and what it takes to balance a full-time job while starting your own business. Self-Sabotaging Our Careers and How To Sto...

Angela Scott founded her oxford shoe company to prove women did not have to wear six-inch heels to feel empowered in the workforce changing the landscape of female footwear. On the brand's 10th year anniversary, The Office of Angela Scott remains dedicated to the empowerment of women and girls. It recently announced a pledge in honor of the brand's anniversary to donate a million dollars over the next 10 years to female centric organizations. Celebrating its tenth anniversary, The Office of Angela Scott has established itself as the bespoke, fashion-forward, go-to brand for women and A-listers alike who want all the style of an oxford married with comfort. Episode Contents The Beginning of Her Office Footwear Journey The Passion for Female Office Footwe ar Reflecting on Lessons Learned The Finance Question Attracting New Customers Building a Team and Culture Tips For Budding Entrepreneurs Links The Beginning of Her Office Footwear Journey The Office of Angela Scott - female...