The Badass CEO

Stephanie Capuano, Founder of 31st State Stephanie Capuano saw a gap in the skincare market for products that resonate with teenage boys. She searched on and offline and couldn’t find options let alone ones that weren’t filled with unnecessary and harsh chemicals so she created 31st State. The skincare line is named after her home state and tailored for Gen Z teenage boys in an international company catering to the teen male community. Her hope is to pave a path for young men to be educated and empowered by self-care and skin health.⁠ ⁠ “When you have that naivete in a new sector and a new role, your mindset is so open and you have no shame if it fails.” - Stephanie Find Stephanie and 31st State: 31st State Website 31st State Instagram Stephanie’s Instagram LISTEN TO THE FULL EPISODE HERE Episode Contents There’s No Skincare for Gen Z Teenage Boys - Why? Filling the Gap In the Natural Skincare Market Why Teenage Skincare is Important Reaching a Teenage Gen Z Audience Let’s Stop Project...

Jen Costello, E-Commerce Expert How To Grow Your Business Using E-Commerce E-commerce is essential to growing a business. It is the act of selling your service or product online and direct to consumers so without it there is no way to increase revenue and grow. An understanding of organic social, analytics, and the digital space can be what takes you from moderate success to an 8-figure business. Jessica began recommending Klaviyo for people’s business digital needs and quickly realized there was a lack of education for mid-tier businesses. She works with established retailers to optimize their presence and drive traffic. Here are her tips for e-commerce that drives: You need an email list - it is your OWN channel of communication when and if social media isn’t showing your content to your audience. Learn the analytics component to marketing so your creation process isn’t “throwing spaghetti at the wall”. SEO is an upfront investment that is WORTH EVERY MINUTE! People don’t buy product...

Bonnie Hagemann, Founder of WomenExecs on Boards A growing need to fill the lack of equality of women in corporate board positions has inspired Bonnie Hageman to create WomenExecs on Boards Organization! Women Execs on Boards helps females find the right company to join the board once they have been through Harvard’s training program. She is also the CEO of EDA Inc., a premium capital firm focused on C-suite officers. She sat down with us to talk about her work as a visionary leadership expert, how and why women should aim for Senior Exec. board positions, and her advice for female founders and entrepreneurs - you don’t have to do it all! “Get out there, ask people to help you get on boards. And get yourself in senior executive positions.” - Bonnie Find Bonnie, EDA Inc, and Women Execs on Board Executive Development Website Executive Development Facebook Bonnie’s LinkedIn LISTEN TO THE FULL EPISODE HERE Episode Contents The Inspiration Behind Her Women Execs on Board Organization Ge...

Robin Golf Co-Founder Ali Marler Breaking into an established industry can be an intimidating endeavor, however, Ali Marler is on a mission to change that. Ali Marler co-founded Robin Golf to be the next industry standard with golf clubs. They are built for everyone using the same materials as other top-of-the-line brands. Robin Golf hopes to strip back the intimidating process of finding clubs so everyone can enjoy the game and play their best! “I think a lot of women don't have someone to support them. And when you don't have someone to do that for you, it's really, really hard to hit some of those goals.” - Ali Find Ali and Robin Golf Robin Golf Website Robin Golf Instagram Ali’s Instagram LISTEN TO THE FULL EPISODE HERE Episode Contents Breaking Into An Established Industry Going Direct to Consumer & Launching During COVID Establishing a Support System As A Female Co-Founder Mentorship Is Essential Working in a Male Established Industry and Her Advice for Female F...