The Badass CEO

Top Mimi Shares Insights Directly from Her Chart-Topping New Book! In one generation, women went from being shut out of the labor force to comprising more than 50 percent of employed Americans. Many working women are also moms, and while it might be exhausting, many working mothers feel like superheroes who show the world they can have it all. Women-founded companies are killing it, too: studies show that they’re earning, on average, two times the revenue per dollar invested compared with companies founded by men. Everywhere you turn, women make waves and money in virtually every industry, from tech to finance and fashion to film. So what’s the problem? Remember when I said 50% of the workforce is female? Well, take a guess on how many are in C-Suite positions. Fifty percent of the workforce but only a percent of leadership. As for jobs that lead to powerful positions, the statistics aren’t much better. According to a recent Forbes study, men outnumber women in C-suite positions by 17 ...

Sarah Dorsett Sarah Dorsett, CEO of Nanit Sarah Dorsett is a mom of three, an experienced eCommerce leader, and the founder of a rapidly growing tech company for new parents. Nanit was born out of the need to support the parenting journey with products that connect parents to their child’s development. Sarah used her experience in eCommerce to build a strong foundation for Nanit and it has helped the company not only grow rapidly but maintain company culture, steady sales, and strong customer loyalty. Under Sarah's leadership, Nanit has been named to Fast Company's Most Innovative Companies, Deloitte Fast 500, and CNBC's Upstart 100 list of most promising startups. Tune in to learn more about what inspired Sarah to start Nanit, her tips for mom entrepreneurs, and her tips for creating strong eCommerce in your business. To Find More About Sarah and Nanit: INSTAGRAM WEBSITE LISTEN TO THE FULL EPISODE HERE Episode Directory Her Transition from Corporate America to Female CEO...

Numbers Expert and Entrepreneur, Kristy Gayton Kristy Gayton is an entrepreneur, investor, mom of three boys, author , CEO of The Start Companies (STARTbrands), owner, and developer of many residential and commercial companies, among other online entities. She has created solutions that work by taking creative visions, a financial plan, and implementing systems. Helping others to create a plan, get organized, and start or restart! Kristy has been a sought-after keynote speaker and voice due to her relatable story, no excuses tone, valuable advice, and upbeat personality that she interjects in all aspects of her brands. She is an expert on productivity, organization, and finances who has been featured in business publications such as Forbes, Entreprenuer.com, and Inc.com, as well as speaking to private companies and universities such as Harvard. Kristy holds a financial and business degree from Kennesaw State University, but she attests it is her vast business and life experience that ...

Lauren Boyd, Founder of Guide My Business Do you need legal advice as an entrepreneur? Lauren Boyd is an attorney and Founder of Guide My Business which provides a strong legal foundation built on a brand you own. She talks about how important it is to own your brand, trademark, and much more. If you start your own business you have to make sure you are owning your brand from the start as this is one mistake entrepreneurs make in the beginning. Owning your brand will help you set your business apart from the rest, and it can be important depending on your exit strategy. It’s also important to research a domain name, Instagram handle, and USPTO to see who else is similarly situated as your business with a trademark. While doing this you should avoid making it descriptive of the business and make it recognizable. You should also avoid trademarking your name as that isn’t allowed and focus on making your business name recognizable. You should also make your Instagram handle and domain nam...

Jennifer and Mandy, Founder of Swing Search If you’re a new business owner, sometimes, it can be hard to know how to find the right people for your company. We talked about Jennifer and Mandy from Swing Search, a business that specializes in finding you the right people for your business as you grow. They’ve worked with entrepreneurs or CEOs trying to fill roles they haven’t hired for before. You may be trying to do the same and scale your company. If you’re trying to scale your company, it is so important to find the right people as there are so many factors that employees and employers need to consider when hiring for their different roles. When looking for the right people, you need to look for employees willing to take a risk, looking for a promotion, ready for a high impact quickly, and willing for the time commitment. You’ll also have to consider your company culture as a new hire needs to flow with the culture and your people. You’ll have to also look at the industry they have ...

Want to start a Home-Based Business? If you're thinking of starting a home-based business, then you’re in good company, what with the change that's happening regarding work culture and achieving a better work-life balance that comes with working from home. So if that's you, and you've always envisioned starting a business from your home, The Badass CEO reveals how to build a home-based business that you can be proud of. Deciding on a business that you can start from home Of course, the brilliant part about working from home is that it allows you to have more flexibility when choosing what type of business you want to pursue because you won't have to worry about paying rent, transportation costs, etc. You're also sure to feel more comfortable because you don't have to abide by the stricter rules of running your business in an office block, for instance. That's said, you still have to consider any zoning laws in your area and whether you have to ap...

Emily Vaca Emily Vaca, Founder of MINNIDIP Luxury Pools Emily Vaca is the founder of MINNIDIP and La Vaca Design House, a non-toxic inflatable pool design that she self-funded and spent over two years working on before officially launching! Her company is family-run, ethically sourced, and operated in her hometown of Chicago. Tune in to learn more about how she started her design company, manufactured and launched the first designer inflatable pool, and her advice for creative female entrepreneurs who want to self-fund their business. Find Emily and MINNIDIP: Website Instagram Episode Contents Starting MINNIDIP and The Inspiration Behind It Sourcing and Manufacturing The Highest Quality Materials Emily’s Legal Advice as a Female Founder and Preventing Knockoffs Self Funding Her Ventures as a Female Founder Lessons Learned From Working with Family Have Thick Skin and Hear the Nos Starting MINNIDIP and The Inspiration Behind It Mimi: Emily, thank you so much for coming on today, I really...