The Badass CEO

Jen Costello, E-Commerce Expert How To Grow Your Business Using E-Commerce E-commerce is essential to growing a business. It is the act of selling your service or product online and direct to consumers so without it there is no way to increase revenue and grow. An understanding of organic social, analytics, and the digital space can be what takes you from moderate success to an 8-figure business. Jessica began recommending Klaviyo for people’s business digital needs and quickly realized there was a lack of education for mid-tier businesses. She works with established retailers to optimize their presence and drive traffic. Here are her tips for e-commerce that drives: You need an email list - it is your OWN channel of communication when and if social media isn’t showing your content to your audience. Learn the analytics component to marketing so your creation process isn’t “throwing spaghetti at the wall”. SEO is an upfront investment that is WORTH EVERY MINUTE! People don’t buy product...

Bonnie Hagemann, Founder of WomenExecs on Boards A growing need to fill the lack of equality of women in corporate board positions has inspired Bonnie Hageman to create WomenExecs on Boards Organization! Women Execs on Boards helps females find the right company to join the board once they have been through Harvard’s training program. She is also the CEO of EDA Inc., a premium capital firm focused on C-suite officers. She sat down with us to talk about her work as a visionary leadership expert, how and why women should aim for Senior Exec. board positions, and her advice for female founders and entrepreneurs - you don’t have to do it all! “Get out there, ask people to help you get on boards. And get yourself in senior executive positions.” - Bonnie Find Bonnie, EDA Inc, and Women Execs on Board Executive Development Website Executive Development Facebook Bonnie’s LinkedIn LISTEN TO THE FULL EPISODE HERE Episode Contents The Inspiration Behind Her Women Execs on Board Organization Ge...

Robin Golf Co-Founder Ali Marler Breaking into an established industry can be an intimidating endeavor, however, Ali Marler is on a mission to change that. Ali Marler co-founded Robin Golf to be the next industry standard with golf clubs. They are built for everyone using the same materials as other top-of-the-line brands. Robin Golf hopes to strip back the intimidating process of finding clubs so everyone can enjoy the game and play their best! “I think a lot of women don't have someone to support them. And when you don't have someone to do that for you, it's really, really hard to hit some of those goals.” - Ali Find Ali and Robin Golf Robin Golf Website Robin Golf Instagram Ali’s Instagram LISTEN TO THE FULL EPISODE HERE Episode Contents Breaking Into An Established Industry Going Direct to Consumer & Launching During COVID Establishing a Support System As A Female Co-Founder Mentorship Is Essential Working in a Male Established Industry and Her Advice for Female F...

Purchase Your Copy on Amazon My Book How To Be A Badass CEO is an Amazon Bestseller! Did you know only 1.7% of female entrepreneurs reach $ 1 million in sales? Did you know only 5% of women reach C- Suites? In my book, How to Be a Badass Female CEO , which has become an Amazon Best Seller, I discuss why I think that is and what you can do to improve your chances of reaching the TOP. I wanted to write a quick thank you to all those who bought my book, How to Be a Badass Female CEO: Slay The Competition and Reach the Top . Your support and kind reviews are instrumental in helping me get the word out there and help women succeed. If you haven’t had the chance, I would be so appreciative if you can buy and review my book . Every review counts to help have the book ranked on bestseller lists- Thank YOU!! Below are some of the wonderful reviews readers have left on our Amazon page: Thank you Courtney Chassen! Thank you Ryan Bernicker! Thank you Jackie! Get Your Copy Today! I believe in fem...

Erica Maurer, Co-Founder of EMRG Erica Maurer is the founder of EMRG, the leading event marketing company in New York and a trendsetter in virtual events and expos. Virtual events have become the new normal for businesses in 2021 and Erica has successfully hosted over 60 virtual events. Her career achievements have included Shark Tank investor interviews and over 100 million dollars generated through events. Links to Find Erica and More About EMRG EMRG Website Event Expo 2022 EMRG Instagram Erica’s LinkedIn LISTEN TO THE FULL EPISODE HERE Starting EMRG and Getting into the Events Industry Mimi MacLean: Erica, thank you so much for coming on today. I really appreciate it. The first thing I'd love to do is learn when you decided you were going to go out on your own and start your own company, EMRG, and I assume it's part of your initials of some sort. No, it's not at all, because it seems like the EM, I thought maybe it was. Erica Maurer: Oh, I know. Everyone says it all th...